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Effective Communication of Chinese Agrinews Dissemination

Author: QiuShi
Tutor: FuXiuRong
School: Jilin University
Course: Agricultural Extension
Keywords: Agriculture News Spread Three rural
CLC: F320
Type: Master's thesis
Year: 2011
Downloads: 68
Quote: 0
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Abstract


Agricultural journalism and communication related to the development of agriculture , rural areas and farmers passed through a variety of media and media . Agricultural Journalism and Communication will effectively promote the development of the \Way to Spread Agrinews will directly affect effect of Agrinews spread , effective dissemination of news in agriculture is the study of the core concerns of agricultural news dissemination effective way . Look at the route of transmission of the status quo on the domestic agricultural news , agricultural news dissemination pass , the recipients and the role of the media is not yet full play to the newspapers, radio and television , the network (including streaming ) potential has not been fully demonstrated China Agricultural Journalism and Communication in to meet the wishes of farmers , production and consumption structure , and social development in rural areas the effect is still poor . The main problems are: Agricultural Journalism and Communication people still need to improve the overall quality , two-way flow of agricultural news dissemination is limited, agricultural news dissemination audience awareness . Globalization , information technology , the modern era , \Enhanced effectiveness of Journalism and Communication of China's agriculture needs to focus on the four combinations , namely agricultural journalism and communication with farmers need , willingness to combine ; agricultural journalism and communication with farmers to improve the quality combine to combine ; agricultural journalism and communication and social development in rural areas ; combine agricultural news dissemination and agricultural development . China Agrinews effective spread to rely on the \The use of the \

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Principle of policy and its elaborate
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