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Research on Government Function in Growth of Tea Geographical Indication Brand

Author: ZhengMeiLing
Tutor: XieXiangYing
School: Fujian Agriculture and Forestry University
Course: Forestry Economics and Management
Keywords: Tea Geographical Indication Brand Stakeholders GovernmentFunction Anxi-tieguanyin
CLC: F326.12
Type: Master's thesis
Year: 2012
Downloads: 307
Quote: 0
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Abstract


With development of China’s tea economic,factors such as tea enterprises’s smallscale hinder tea scale economic’s development.Relying on geographical indication torealize tea industry’s regional brand construction,is a appeal of improving tea industrytransformation and the international competitiveness.How to effectively promotedevelopment of tea geographic indication brand is important issue in theory andpractice.In this process,government’s improving role is important.Government’seffective intervention guides and promotes the tea geographic indication brand’sdevelopment in many ways,playing a very important role to tea geographicalindication brand’s health,remain and effective growth.Especially in the formation andgrowth stage of tea geographical indication brand, government plays an irreplaceablerole,playing planning and lead role based on resource predominance.However, the deep theory study for government function in the growth of teageographical indication brand is not much. Lacking of theory system’s depth guiding,will inevitably influence its practice effect.Based on view of regional public brand andbrand stakeholder, with theoretical and empirical analysises,this paper innowativelyputs forward government function model of tea geographical indication brand growth,reveals the law that government function behaviors impact on the growth of teageographic indication brand, and then discusses its policy choice to the growth of teageographical indication brand.This paper is mainly stretched from the following aspects:The first part introducesstudy playground that geographic indication brand strategy has become importantmeasures for developing tea industry,while government could guide and promotegrowth of tea geographical indication brand,by providing policy support and service.But in practice, there still exist many problems about government function in growthof tea geographical indication brand, therefore, we should deeply research and explorelaws of government function to enhance government function efficiency.The secondpart summarizes the related research theory.Through collecting and summarizing alarge number of literature, the paper reviews the geographic indication,the brand stakeholder theory and related theory of government function. And combs theresearch situation about brand development of geographical indication and teageographical indication,and government function.The third part establishes theoretiealbasis of the researeh and constructs government function model in growth of teageographical indication brand.Analyzing that growth of tea geographical indicationbrand experiences four stages which is incubation, infantile, growth, maturity,thinkingthat in many stakeholders, government can play resource advantages to guidegrowth of tea geographical indication brand.Innovatively puting forwardgovernment’s planning, participation, service and supervision function orientation onthe growth of tea geographical indication brand. Through analysis of governmentfunction’s influence on growth stage of tea geographical indication brand,constructing government functions model in growth of tea geographical indicationbrand. The fourth and fifth part take Anxi-tieguanyin as an example, making empiricalanalysis on government function in growth of tea geographical indication brand. Anxigovernment plays its leading role, and also mobilizes stakeholders’ effectivelypromotes growth of Anxi-tieguanyin geographical indication brand.Based on that,using the way of questionnaire survey, making evaluation and diagnosis aboutgovernment role on growth of Anxi-tieguanyin geographical indication brand byfuzzy comprehensive evaluation, analyzing the quality of Anxi government functionbehavior.Its overall effect is good,but many aspects such as formulating thegeographic indication brand development strategy,innovating management system andcomleting supervision mechanism should be further improved.Finally, according tothe above analysis, the paper puts forward that, to promote the government functioneffectiveness in growth of tea geographical indication brand, it should strengthen theconstruction of management and supervision mechanism, and optimize and improvethe construction of industrial integration mechanism and communication system.

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