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A low-voltage electrical upgrade and implementation of marketing research

Author: ZhangXu
Tutor: ChenXu
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: low-voltage electrical industry low-voltage electricity marketing optimization scheme brand asset
CLC: F426.6
Type: Master's thesis
Year: 2011
Downloads: 55
Quote: 0
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Abstract


Enterprises’development requires marketing, for the changing market is the focus of enterprises. The unity of market changes and business development calls for enterprises to make marketing based on market demands. The process of marketing requests both laws and adjustment. That is, enterprises should make out marketing plans yet without being limited too much. The reason why Low Voltage Electric A makes marketing plans is that he aims to improve sales. If the sales change a lot, it may lead to a series of troubles, even unnecessary loses. It is stable sales that may create continuous profits and the development of enterprises.This thesis analyzes the development of the low-voltage electrical market by introducing the developing trends and policies of national power; sets the developing goals of enterprises on the basis of studying consumers’behaviors and existed marketing situations of Low Voltage Electric A through SWOT; makes out marketing optimization by setting up marketing channels, improving services, expanding producing scales, establishing a sound management system, and developing effective incentive systems. On the basis of the implementation of marketing optimization plans, this thesis aims to deal with problems within enterprises, improve sales, help to form brand products of Low Voltage Electric A and strengthen marketing pulls.To begin with, the implementation of marketing optimization plans needs supports of all departments. As a result, it is necessary to listen to various views and suggestions. Even though there may be different views, enterprises should make efforts to have a common ground. However, because of the changing market, the risks of implementing marketing optimization plans still exist. Hence, this thesis in particular makes out measures so as to avoid possible risks.Last but not least, the implementation of marketing optimization plans by Low Voltage Electric A brings the following benefits: on the one hand, it smoothes communication channels, mobilizes the staff’s enthusiasm, slows the decline in customers’satisfaction, and improves the business environment; on the other hand, it curbs the downward trend in sales and promotes the formation of brand products by expanding marketing channels, increasing product lines as well as improving technological contents of products.

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