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Our graphic design advertising industry has developed rapidly, especially in the rapid development of the computer technology background, graphic design advertising competition is unusually intense, graphic design advertising companies pay more and more attention to advertising service pricing, how uses the appropriate use of pricing strategy to attract new customers, expand customer retention is graphic design advertising company to improve the main measure of competition ability. C company as a native of Hunan, professional design company specializing in graphic design advertising services, in Hunan graphic design advertising development, has been playing a positive role. In the graphic design advertising industry development and competition, prices in the advertising sales plays a leading role, to improve the graphic design advertising market share is the main means of. While company C as a native of Hunan, professional design companies, advertising pricing strategy takes into account both the cost factor, but also taking into account the market, competition, management and other aspects of the case. At present, C companies are facing internal and external environment produced tremendous change, also face abnormal incentive competition in the industry, the current lack of innovative design advertising and advertising in the form of homogenization, advertising investment and high cost, advertising design, material purchasing is non-standard wait for a problem, so, C company must be based on the advertising company. Environment and adopt the pricing strategy, combined with the market environment and competitors situation puts forward cost pricing strategy for improvement, reduce advertising design cost, improve the C company in the advertising industry’s competitiveness. First, the cost of advertising strategy, specifically from the variable cost pricing method, the target profit pricing, marginal contribution pricing analysis in three aspects. Second, the traditional advertising cost pricing strategy analysis, analyzes the advantages and disadvantages of the traditional pricing method. In third, the cost of advertising pricing strategy to improve, the market situation and competition cases added to traditional advertising pricing strategy, develop a more scientific, objective and truthful advertising service price. The advertising service pricing strategy based on C company, expand market, retain stock of customers, attract new customers and increase the market share expansion.
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