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Research on the Development Strategy of Jinan University Hotel

Author: HuYang
Tutor: JiXiaoQing
School: Shandong University
Course: Business management
Keywords: University Hotel Development Strategy Reform of Logistics Socialization
CLC: F719
Type: Master's thesis
Year: 2011
Downloads: 87
Quote: 0
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Abstract


The career of higher education has achieved steady progress driven by the rapid development of our national economy. In 1999, a nationwide college logistics reform was carried out to meet the requirements of the rapid developments of the higher education, to fit the demands of the socialist market economic system and to eliminate the bottlenecks that impede the development of higher education. Thus, the reform of university hotel started as a part of the reform of the university logistics socialization. Up to now, the university hotels have get rid of the management of the planned economy and are on their way of socialization, which means autonomous management, assuming sole responsibility for their profits and losses and facing increasingly fierce social competitions.This article made detailed descriptions on the concept and features of the university hotel.And Xueren Hotel was set an example to be analyzed for its external environment and internal advantages and disadvantages by means of PEST, Five Forces Model, and other analysis tools. According to analysis, SWOT analysis matrix was employed to determine that XueRen Hotel should use a stable strategy in the development processes and choose a focused differentiation strategy in the detailed competition strategy. And reasonable suggestions have also been made to the specific measures of the competition strategy.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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