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The Development Strategy for Tianjin Realty Development (Group) Co., Ltd

Author: LangLiZuo
Tutor: WangXueQing
School: Tianjin University
Course: Business Administration
Keywords: Real estate Development Strategy Implementation Strategy Core competencies
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 113
Quote: 0
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Abstract


In recent years, the rapid development of China's macroeconomic stability , the real estate industry is also developing rapidly. At the same time , in order to maintain healthy and stable development of the real estate industry , the state land, taxation , finance and other aspects of the real estate industry have increased macro-control , to the real estate industry has brought great impact. In addition , the real estate industry, competition has gradually intensified. These are the real estate development enterprises put forward higher requirements. How to develop scientific development strategy , play competitive advantage , the real estate business to achieve sustainable development are urgently needed. This article related theories in strategic management , under the guidance of Tianjin Real Estate Development Group Co., Ltd. ( Tianjin Reality Development ) for the study, were applied PEST analysis and Porter Five Forces Analysis model to analyze the Kaaba development in which the external macro environment and industry environment , and apply its internal environment SWOT model were analyzed to identify the Kaaba development of the external opportunities and threats , internal strengths and weaknesses , on the opportunities and threats facing the company , strengths and weaknesses match , looking the company's strategic objectives and strategic positioning. Detail on the system and the internal and external environment Kaaba development based on the analysis , this paper presents the development of the Kaaba SO overall development strategy should be implemented , to determine the concentration of the main objectives of the strategy , differentiation strategy , supplemented by a combination of competitive strategy . To safeguard the smooth implementation of the strategy , the Kaaba development should be to enhance the ability to integrate resources and innovation, strengthen brand building , the implementation of inter-regional operations , the establishment of diversified financing channels , enhance the company's capital operation ability , eventually forming the core competitiveness of enterprises .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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