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SCMH Company Development Strategy Research

Author: WangYouLin
Tutor: LuoZuo
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: SCMH Company Development Strategy SWOT Analysis
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 15
Quote: 0
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Abstract


SCMH company was established in Chengdu in 2007, a group of private enterprises by China’s second largest group HX company holding company, the main business of real estate investment company since its inception, based on the parent company HX credibility in the enterprise, capital, related industries, and other areas, efforts to develop real estate projects, in just four years time to get a lot of money has been made in the premises of the project results."Project to undertake, resource integrator model designer," which is the parent company’s development orientation for the SCMH, but with the growing strength of the company and the external environment changes, especially soaring housing prices as the current state In order to squeeze the bubble, the real estate industry to ensure healthy and steady development, and eliminate potential risks of development has taken a series of financial, real estate, taxation and other policies carried out against the real estate industry, major efforts to control measures, in this grim External use of this model under the direction of development in the enterprise, type of product development has encountered serious challenges, I try to use business management knowledge through SCHM internal and external environment in which the company analysis, strategic advice to its development. This article is divided into five parts.The first part of the real estate industry and SCMH companies are introduced. This chapter reviews the present situation of China’s real estate industry, review the real estate industry’s position in the national economy, the company briefly introduced the development status SCMH for the study of SCMH pave the way to make the company’s development strategy.The second part of the company’s external environment SCMH analysis. This chapter uses the PEST model analysis of the general social environment, while on the premises of the industries analyzed, trying to come to these external factors on the strategic objectives of SCMH.The third part of the SCMH of the company’s internal environment. This chapter SCMH company’s internal resources and capacity for analysis, the use of SWOT analysis to identify the core resources and capabilities, deciding what direction to development.The fourth part of the strategic choice to make. This section through the company’s strategic objectives and internal and external nvironmental analysis of the company come to the conclusion after analyzing the dustry benchmark for comparing business strategies, produce the most conducive to achieving the strategic objectives of the company’s strategic options.Part V describes the specific implementation of the strategy and control measures. This section of the SCMH in strategic management problems in the implementation process analysis, that involve organizational restructuring, human resource allocation and management system construction and other aspects of specific measures. Finally, strategic control program.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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