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Enterprise transferred from army of cultural construction in-depth thought and behavior ofemployees, maximum limit arouse employees’ potential and creativity, for Enterprise services, andpromote continuous development of related agriculture and enterprise transferred from army, thatis the meaning of the study.From the analysis of our company’s status quo and development, our purpose is to identifybottlenecks restricting the development of corporate culture, find the new ideas to adapt to thedevelopment of modern corporate culture, promote corporate characteristics and culture, andprovide a theoretical basis for the promotion of the healthy development of the enterprise cultureconstruction.The culture characteristics of Sinograin Northern Agriculture Development Company has along history, the unique multi-ethnic blend, excellent environment, convenient traffic on the onehand, on the other hand has special history of agriculture-related demobilized army enterprises andmerging together gave birth to the north of the corporate culture, who has an excellent militaryrole.The bottleneck of Sinograin Northern Agricultural Development Company are ambiguouslocation, paying more attention to short-term interests, neglecting the long-term development, lackof innovation, not integrating into the enterprise development environment, corporate enterpriseculture construction only stay on the surface, no depth to the employees, not getting the employeesstrongly agree, so that would have not be able to play the positive role of the corporate culture.Sinograin Northern Agricultural Development Company is the related agriculture andenterprise transferred company, have the characteristics of diversified cultural developmentelement, which requires to have a scientific and cultural development of positioning, so that thecultural development of the enterprise to adapt to the direction of the national macro-culturaldevelopment, consistent with the cultural development of the country as a whole, pinpointing thepositioning of the company’s culture, and promoting the healthy and rapid development of thecorporate culture. Our company has a long cultural history and local characteristics and culturalconnotations, must be summed up the cultural superiority, pioneering and innovating corporateculture content, making the corporate culture with a distinctive geographical and culturalcharacteristics. The final purpose is to having rich enterprise cultural content, forming their owncultural characteristics, playing the brand of corporate culture, establishing a good corporate socialimage, motivating employees work enthusiasm, carrying forward the spirit of enterprise culture,and promoting enterprise development and construction. By the means and methods of makingspecialty culture as the core, setting up a promoting corporate cultural development of the allianceorganization with the joint regional characteristics and cultural groups, forming of the culturalindustry by hiring some of the cultural field of professionals to design and plan corporate culture development, our goal is to bring huge economic benefits. In addition, exchanging with othercultural at home and abroad to enrich our horizons and grow our insight, strengthening the basis ofthe corporate culture and increasing the cultural heritage by training and importing of culturaltalents are the other methods. On the basis, the company has a health and long-term development.
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