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Study on Sales Activity Management of Sigma Elevator

Author: LiHui
Tutor: WuFengYun
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Sigma Elevator Sales Activity Sales Management
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 122
Quote: 0
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Abstract

As the old saying goes:" A workman must first sharpen his tools if he is to do his work well." want to make the interpretation of the craftsmen (his) work well, we must first make the tools sharp. Analogy to do something, preparation is very important. As early as2000years ago in the Spring and Autumn Period, Confucius used this story to reveal Zi Gong:the work is completed, do the perfect tool to prepare well in advance the importance of.21st century, the world more and more emphasis on sales management, further studies, the relevant management theory and tools are widely used. In today’s world, as large countries, small enterprises, their survival and development has been closely linked with the management, are inseparable. In the increasingly competitive environment, the correct implementation of sales management methods and more and more companies are paying attention to, and through the development of norms, extensive training, step by step to every employee. So that enterprises in the industry to maintain competitive edge and constantly changing environment in sustainable development. Instead, disorderly sales management, sales staff tend to make less effective, enterprise sales trouble.This article defines the three business opportunities:The market platform, that the overall market, in line with the company’s business strategy projects or business opportunities; The buy platform:the client has a certain degree of purchase intention; The work platform, platform and purchased from the market platform, is already qualified project or opportunity, activities and resources have been invested, but have not done the final purchase decision. In this paper, a typical to direct sales, lack of sales activity management companies-Sigma Elevator Company for the study. Sigma Elevator Company is selling itself to long-term risk of missing the sales activity management, and the arrival of the global financial crisis, business ethics and code of conduct requirements, and a large number of sales personnel, agents of the loss will be Sigma’s sales lift fatal trauma. Sigma Elevator Company for rebuilding of such sales activity management research and the implementation is very urgent and necessary.This will be the Sigma Elevator Company’s sales performance management as a research topic, the elevator industry in the direct sales channel and marketing problems faced by the process of analysis to the perspective of the applicability of systematic and detailed discussion and analysis of the Sigma Elevator Company sales activity management problems, and ultimately made the sale of realistic activity management specific measures and recommendations. Background papers and related theories start with the review began, the study discusses the theoretical basis of need and research; followed by the macro environment, industry and Sigma Elevator lift sales description of the status quo, outlines Sigma Elevator Company Opportunities and challenges; went on to Sigma Elevator Company sales management an overview, pointing out the advantages and disadvantages of them; then affect the sales activity Sigma Elevator Company a detailed analysis of the factors. And recommend ways to use marketing platform management activity management of sales, for the sale of the implementation of activity management problems, the paper also made the relevant discussions and some specific measures and recommendations. Finally, this paper proposed Sigma Elevator sales activity management model.After this study will ultimately address the following key issues:the views of some feasibility, making Sigma Elevator Company sales activity management system more practical; to monitor, analyze and plan acts of direct and indirect sales to achieve the desired sales results.This paper will present some of the practical measures and ideas, these findings for Sigma Elevator Company and the sale of a similar situation activity management company out of difficulties and lack of intense competition in the market through the crisis of help, there is some reference value.

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