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Business social networking site users to participate in social capital impact study their behavior

Author: XiangFenFen
Tutor: LiGuoZuo
School: Harbin Institute of Technology
Course: Business management
Keywords: Business social networking site Participation behavior Social Capital
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 176
Quote: 0
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In recent years, the impact of the Internet on social capital has been widespread concern. With the development of social networking sites, more and more scholars began to focus on social networking sites and the relationship between social capital. The current study involved the majority of motivation from the user examine psychological aspects of social capital impact less directly from the behavior factors are explored, and students tend to be more relationship-based social networking site campus research on other types of Research on social networking sites lack. Business social networking sites and other types of social networking sites biggest difference in the nature of its users, in the business social networking site for business users in multi-command of an elite or professional, which means the network resources more valuable mosaic and more available . The user participation behavior related to the interaction between the frequency and extent, thus affecting the possession of the user in the network of social capital. Meanwhile, the business networking site created for the user to build a line of contact of the \This article is in the business social networking site along the user's involvement behavior path to study and explore their social capital changes, revealing its internal mechanism of action, one can enrich and develop social capital theory, and secondly, in practice, on business networking site operators come up with better management strategies. Social capital and participation in this study based on the theory of behavior to a domestic business networking site for the research platform, select one of the members as the research object, cut its participation behavior, social capital differentiation into two spaces online and offline, investigate the participation behavior on the impact of social capital, as well as online and offline social capital between social capital. In addition, this study taking into account the characteristics of the study, adding occupational factors in order to examine whether the user's personal and professional experiences in participation behavior and online social capital play a role. In this paper, quantitative research methods, the use of web crawler data collected in two phases, before and after a total of 1334 copies of valid data collected, the data in EXCEL distribution of the sample description and analysis, using structural equation modeling confirmatory data collected factor analysis, the theoretical assumption fitting indicators were assessed, testing assumptions of each path, and discusses the impact of the relationship between variables. Study found that user participation behavior of its online social capital effect is remarkable, professional experience has involved a significant impact on behavior. The results show that both the user's online and offline activities of social capital there is no significant association. According to the conclusions, the study of social networking sites for business operations manager made some practical suggestions: development and use of personalized applications, and enhance the user experience, and promote user participation behavior and enhance the user's online social capital amount; strengthen line activities of the platform, and fully mobilize the participation of the user wishes to increase user stickiness.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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