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With the current market environment changes, automobile manufacturing industry is facing increasingly fierce international competition, forced enterprise product toward the direction of individuation, diversification. Emerging technology and scientific management theory of development, promote the enterprise production and business activities, especially the quickening pace of supplier request from product planning, design and development of the market, etc to the life cycle continuously shorten effectively. The product is not only reflected in the market competition of the quality and cost, and also requires products from the time the market development to continuously shortening, accurate and rapid response to market demands, has become an important task facing the enterprises.Whether domestic or abroad, automotive product development have common characteristics, that is the development cycle is long, the development cost is high, the product components, complicated structure, various aspects of high demand, therefore routing is indispensable, but management of many domestic enterprises haven’t very perfect a car new product process management system, especially the characteristics of its own development in accordance with the business mode and flow mode.Based on YC technology Co., LTD automobile new product development process management as the research object, the union in of popular APQP management theory and tools to the new product development management, combining the analysis, this paper summarizes enterprise practice of existing process analysis, centering on the new product development and manufacturing enterprises with different methods of process management theory development and application status, perfecting enterprise development organization and the traditional mode, changing the traditional function management process of management to face, afterwards controls for prevention, course control. Eventually proved to improve the product development efficiency, shortened product development cycle, and increase enterprise product market value.
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