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The Research on Marketing Strategy of Customer Market Line Business Grouy of China Mobile Group Ningxia Company Limited

Author: XuXiaoZuo
Tutor: ZhouGuangMing
School: Ningxia University
Course: Business Administration
Keywords: China Mobile Ningxia branch The customer group line
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 3
Quote: 0
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Abstract


Focus group business of special railway line as the operators to carry out the whole business competition. China mobile communication group Ningxia limited company (hereinafter referred to as the China mobile communication group Ningxia company) in the group of special business rapid growth at the same time suffered a single product, the price low and channel shortages and a series of.In this paper, through the analysis of the China mobile communication group Ningxia company group dedicated to business development, marketing theory, using the4P model theory, Potter’s five forces model and SWOT model and other tools, in-depth analysis of the China mobile communication group Ningxia company of group of special business development marketing environment, market competition situation, the existing marketing methods, focusing on the existing problems, the market marketing strategy to the growth strategy and diversification strategy is the core of innovation, industry research, support system and channel construction, promote the rapid development of business.The problem of discriminating analysis from four aspects of product, price, channel, promotion, I also put forward to develop the comprehensive group dedicated business integration products, broaden the channels, improve the supporting system, establishing incentive mechanism, the electronic worksheets system to supervise the construction process, to improve customer service service measures such as early warning mechanisms that work specific direction, play a more practical role in future work.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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