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Package Design of Wangge Herbal Tea

Author: WangZuo
Tutor: XiongXingFu
School: Nanchang University
Course: Industrial Design Engineering
Keywords: herbal tea market trends Combination of Chinese and westernpackaging Sealing bottle design
CLC: TS206.2
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
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Abstract


Herbal tea as a beverage with Chinese characteristics, showed vigorous development trend in recent years, wang ge herbal tea packing design is to cater to the mainstream trends, upholds a design. This point has certain economic value. This design is aiming at the problems existing herbal tea secondary seal, on the cap design choices. Make it suitable for wang ge herbal tea characteristics. All packaging used the of primitive simplicity and combination of Chinese and western style, the completion of design has a certain reference value.Don’t know since when, Chinese designers have been keen to seek Chinese elements, and seems to also be quite fruitful, from the lantern to the Chinese dragon, yellow red from China to China, from the Great Wall to the courtyard, go to the calligraphy... Various, seem to do design with Chinese characteristics, would require the representation of Chinese elements.With the rapid development of economy, the local national culture are more to be attention by the society.Drink cool tea belongs to the Chinese characteristics, in order to launch, you need to add some foreign design elements in it. I am wang ge herbal tea packaging used the combination of Chinese and western, packaging design, can let foreigners know Chinese culture and the unique drinks. The bottle design is unique, especially the cap design, exquisite detail, good sealing, good sealing for carbonated beverages can be. The bottle itself can also be used for secondary use, reduced the existing problem of plastic pollution.

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CLC: > Industrial Technology > Light industry,handicrafts > Food Industry > General issues > Food Packaging > Packaging design
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