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The Research into the Design and Development of Skateboards with the Thinking of Door-god Cultures

Author: LiuShuo
Tutor: SunDaGang
School: Shandong Institute of Arts
Course: Art and Design
Keywords: National brands Brand image Goalkeeper image
CLC: TS952.6
Type: Master's thesis
Year: 2014
Downloads: 2
Quote: 0
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Abstract


With the development of economic globalization, brand has become theimportant farmar economic development. Today’s business has alreadytransferred from the enterprise’s image to the subject of product brandimage. In the past, our own brand just follow the wave of western cultureblindly, blindly following made domestic brands gradually losting thedesign of Chinese traditional culture connotation. Designer shouldre-examine their design work, not only the pursuit of simple elementcollage appropriation, but should Integrate the Chinese traditionalculture into the context of modern design, creat a traditional semanticsdesign work, and really nheriti and develop the soul of itraditionalculture.The cultural connotation of brand not only enhance the added valueof the product, also reflect the unique brand characteristics of Chinesetraditional culture, and play an important influence on the pattern ofthe global market. For this reason, this graduation design is fundamentalkey with traditional Chinese goalkeeper culture, based on the situationto develop and design brand."wing" is theme, extract the concept oftraditional goalkeeper of "protection", design the goalkeeper’s graphicsoverall again, scattere graphics, extract color, pay attention to thecombination of traditional pattern and modern design perfectly, throughthe design of the modern technique, reflects the combination images ofthe fashion and the traditional. Create the new skateboard brand offashion sports and Chinese traditional culture; Satisfy the demands ofmodern aesthetics and the heart, let the people of different agesunderstand deeper goalkeeper culture through the brand design, make thekeeper culture has a long history, makes the brand show a unique culturaltaste and unique aesthetic imagery.

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CLC: > Industrial Technology > Light industry,handicrafts > Other light industry,handicrafts > Sports equipment manufacturing industry > Water sports equipment, ice sports equipment, snow sports equipment
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