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Nowadays, there is repeated and excessive package that leads to waste of resources and environmental pollution. The design:Package Design of Daily Necessities in Supermarkets------Taking Anjie as an Example, is intended to solve problems of package structure, technology and decoration by investigation, research, data gathering and practice according to reasonable and environmental-friendly concept in developed countries.The design includes six products of Anjie:black toothpaste, toothbrush, palm soap, towel, shower gel and shampoo. The syncretism of transporting and marketing functions is created. The characteristic and orginal logo reflects the cultural core value of enterprise. White and black colors are passionate, lively and lucid. Moderate character assortment, suitable spacing, clear and rhythmic level are displayed. Green bamboo in radian symbols bamboo charcoal. The combination of characters and patterns demonstrates green features. Corrugated paper has traits of light weight and better structure performance. Externally, cushion packaging is used for cushion protection. Internally, overall, partial and suspension cushion are introduced. Grooves, pothooks, paper cards, drawer cartons and peaches hollowed out are devised for convenient transportation and protection of article value and form. Goods are exhibited in the opening way of tearing, which makes transporting paskage into displaying package. Characters and patterns are directly shown for consumers with great attention to the influence of view field, angle and range of consumers on package exhibition effect to achieve the goal of sales promotion. The design fits the design philosophy of environmental protection, reduces product cost and decreases waste of resources in consideration of needs of consumers as well as economy, beauty and function of products. Thus, the combination of practical applicability of package and artistry of advertisements is achieved.
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