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Study on Optimization of AVIC Qingdao Sanatorium's Business Mode

Author: LinLin
Tutor: ZhangZuo
School: Ocean University of China
Course: Business Administration
Keywords: sanatorium business mode health and wellness
CLC: R197.7
Type: Master's thesis
Year: 2012
Downloads: 1
Quote: 0
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In the era of the planned economy, sanatorium at the beginning of the establishment of objective is the embodiment of socialist welfare and commonweal, but with the development of socialist economy, society a lot with the sanatorium functions similar to institutions and enterprises, this kind of organizations and enterprises in the cost control and the service and so on are far superior to most of the existing sanatorium, and consists of sanatorium operating, a threat to the survival of. In recent years, as China is weak and lack of nursing talents training, make the sanatorium original function has slowly degraded, quality of the natural environment resource is reasonable use, business management, system management is backward, personnel is lacked, cause annual deficit, that subsidized by, which not only can not be widely accepted in society, its existence also lost original value. Around the sanatorium after decades of research, some continue to maintain the traditional mode, some use medicare advantage, develop characteristic specialties, some rely on regional advantages, transition to general hospital, others use environmental advantage, it is with the market oriented, to comprehensive (outpatient, medical, hotel, restaurants, meeting, training, business development), some due to poor management, can only choose to merge down. So the sanatorium development mode of operation has no mature experience. Under this background this paper writing, the AVIC Qingdao sanatorium operating the empirical analysis of the status quo, the sanatorium follow-up operation mode optimization of theoretical guidance and reference, so that the sanatorium can play a better role in the new environment of market economy.This paper uses literature research method, comparative analysis method, analysis and summarize the experience of such methods, from the following aspects of the AVIC Qingdao sanatorium operating mode optimization analysis:First, analysis of AVIC Qingdao sanatorium operating status, the operation of the macro, micro environment and industry competition analysis, this part based on macroscopic, microscopic PESTEL VRINE model and the industry competition analysis, for the sanatorium operating mode after continued optimization focused on qualitative analysis; secondly, to find sanatorium of business problems, in view of market positioning, customer, product promotion, brand awareness of these four kinds of problems, deployment optimization, in part through the sanatorium to collect statistical data and the statistical yearbook of Shandong Province on the international tourism of Shandong Province, the source and the number of consumption data quantitative analysis, put forward AVIC Qingdao sanatorium; operating mode optimization should implement the centralized multiple management train of thought, and thought to suggest the need for organizational structure, information technology, human resources and capital investment of four aspects as security.In this paper, in the creation of mainly in the hospital to collect information and data inside the industry as the basis, through the classical theory on AVIC Qingdao sanatorium operating mode optimization of qualitative analysis, the operation mode optimization of concrete implementation detail detailed instructions, hope that through this writing for AVIC Qingdao sanatorium, future business development reform to provide guidance, but also is able to reform road wandering to other nursing homes and provide reference.

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CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Nursing home,rest,rehabilitation hospitals
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