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The City Television localization Status and Future Development

Author: YuYanHua
Tutor: LiShiCheng
School: Qufu Normal University
Course: Art
Keywords: City Television Localization Package News informers
CLC: G229.24-F
Type: Master's thesis
Year: 2010
Downloads: 193
Quote: 3
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Abstract


Our city television stations generally born in the 1970s, in the dissemination of government voice to enrich the lives of the people, to communicate economic information, active cultural market, the city television played a significant role. However, in four stages, spread under the framework of the Central - Province - City three of television today, the city television in the living space and development space more pinched situation. As the most basic unit of China's TV industry pyramid, urban television reality of the plight of academia and television practitioners have a high degree of attention and consideration. In recent years, the \From communication, journalism, marketing and other disciplines vision theory as the premise, to the city station for the study of carrier localization is the main line of research is divided into six main parts, the first part of the introduction, description of the purpose of the topic and research status at home and abroad for such phenomena. The second part is to analyze the development and current status of the city television in recent years, the dilemma of competition in its comparison of the advantages and disadvantages of, sort out the necessity of \, and on the theory and practice from multiple angles to pay double support; fourth part focuses on the city television \principles to be followed. Fifth part focuses on the core of the city television content - \dialect perspective of the \localization \Finally, the paper concluded, City television stations in the face of under enormous competitive pressure, adhere to the strategy of localization and continuous innovation and change, still able to gain a firm foothold on their own sites.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China > Radio and television stations
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