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Effects of Modern Consumer Psychology on Packaging Design

Author: LiuHui
Tutor: ZhangYaMin
School: Wuhan University of Technology
Course: Art of Design
Keywords: modern consumer psychology package design green packaging
CLC: J524.2
Type: Master's thesis
Year: 2013
Downloads: 56
Quote: 0
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Abstract


Good design can be fascinating and create pleasant aesthetic experience. In order to provide reference for the development of modern packaging design individuation, this paper summarizes the design principle, technique of expression and development tendency of packaging design based on the modern consumer psychology after much thought and study of the various multi-layered packaging design, with the research development of packaging design as the main line, modern consumer psychology as the breakthrough point, supplemented by the cognitive psychology, marketing, sociology and other related disciplines as the basis.First, different types of modern consumer psychology and action was analyzed, including packaging attributes, and consumer psychology and the relationship between the relationship between the consumer psychology and packaging design, by the definition of the modern consumer psychology and packaging design. Secondly, by analyzing the different visual elements of packaging design, starting from the visual elements of the modern consumer psychology, Their impact on consumers modern consumers were summarized. Thirdly, in this paper, due to the different social culture, different consumers were divided into different groups, and more detailed and strong packaging design strategy were set out for them.The principles of packaging design were summarized by the analysis of basic types of consumer psychological differences and the social culture consumption psychology. What’s more, based on the different age, different gender and different social culture consumer, the perception of the packaging process, the type of packaging and the unique features and value of the packaging on the modern consumption were analyzed deeply. At the same time, the packaging design expression was concluded that packaging design should possess unique aesthetic meaning under the modern consumer psychology.At last, not only should packaging design improve appeal of the packing design, but modern consumers’ high level of spiritual pursuit and the balance between packing design and ecology environment should be also satisfied. This opens a new route for the development of personalized packaging design, and puts forward a new space and thinking on its subsequent development.Everything is constantly changing, so does the consumer psychology and packaging design, and as long as time goes forward, nothing is always a constant. Only by understanding the modern consumer psychology, and adapting to the effects of this change, the maximum efficacy of packaging design could take place, and good packaging design satisfy the demand of the modern consumer psychology to a great extent. Packaging design should, therefore, under the influence of the modern consumer psychology effectively improve themselves, guide more reasonable and healthy modern consumption psychology by using their own advantages, enhance the subjective initiative in the process of modern consumer spending, finally realizes the faster and more effective development under the influence of modern consumer psychological impact.

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