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Study on Development of Jilin Tourism Souvenirs

Author: WangZiHua
Tutor: WangRongCheng
School: Northeast Normal University
Course: Tourism Management
Keywords: Travel goods Souvenirs Marketing Strategy Development Strategy
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 364
Quote: 1
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Abstract


Since the 1960s , the tourism industry has been rapid development , but as an important part of the tourism product souvenirs did not get considerable development, development of tourist souvenirs and our weakness has rich tourism resources , with China's tourism industry strong momentum of development disproportionate. Accelerate the development of tourist souvenirs in tourism products for increasing the proportion of total tourism revenue , tourism revenues increased role in China's national economy has to be reckoned with . Therefore, the development of tourist souvenirs drawn increasing attention to the tourism industry , more and more scholars began to study tourism souvenirs, but for tourist souvenirs of Jilin few studies . 2006 , this situation has been valued by Jilin Province Tourism Management Department , recognizing tourist souvenir market untapped . This article is from the hand research needs of tourist souvenir market in Jilin Province systematic research, the study Jilin Tourism souvenirs . Firstly, the development of tourism souvenirs research background and significance of the elaborated ; basic theory of tourism souvenirs to explore ; development in Jilin Province Analysis tourist souvenirs , including tourism resources , markets, and development status analysis ; based on domestic and international development of tourism souvenirs analysis of the situation and learn from, Jilin tourism souvenirs proposed development strategy . Based on the characteristics of tourist souvenirs , Jilin Province Development and Marketing Strategy , we want to Jilin tourism souvenirs of development, thus providing the tourism industry in Jilin Province certain significance .

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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