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Study on Optimization of Apples’ Sale Model in Shaanxi

Author: DingYang
Tutor: CuiYongHong
School: Northwest University of Science and Technology
Course: Agricultural economy and project management
Keywords: Shaanxi Apple Sales model Transaction costs Monopolistic competition Optimal sales model
CLC: F326.13
Type: Master's thesis
Year: 2010
Downloads: 284
Quote: 0
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Abstract


Shaanxi Apple's sales of small-scale peasant mode problems through various sales model transaction costs and monopolistic competitive comparison, trying to find the best Apple sales model to solve the problems from Shaanxi apple industry. This paper studies the idea is that the status quo through the sales model, derived Shaanxi Apple sales patterns, Shaanxi apple sales model optimization according to the transaction costs and the theory of monopolistic competition, and then establish the optimal sales model for Shaanxi Apple, and promotion of this model. In the study, the main use of the normative and empirical analysis of the combination of qualitative analysis and comparative approach. The full text is divided into five main sections. The first chapter introduces the the the Shaanxi apple sales model optimization research background, purpose and significance; Chapter II Shaanxi Apple sales patterns, from a practical point of view, through the comparison of the various sales model; Chapter from theoretical perspective, the transaction cost theory of the sales model cost analysis; Chapter, market analysis, sales model, the theoretical basis for the establishment of optimal sales model through the theory of monopolistic competition; Chapter consolidated basis in reality and theoretical basis, come to the best sales model, and three-pronged approach to elaborate methods of promotion. The main research results are as follows: 1. Come to of Shaanxi Apple's sales model existing problems need to be solved by optimizing the sales model through a comparative analysis. Shaanxi apple industry is the basis of economic development in Shaanxi, but currently, the of Shaanxi Apple's sales model problems, such as: lack of the optimal sales model to guide its development, the cooperatives sales model tends to formalization, lack of sales model dissemination mechanisms. Only to solve the above problem, Shaanxi fruit industry in order to better transition to industrialization, which led to the continued economic development of Shaanxi. By optimizing not only can improve Apple's sales model, unobstructed Apple's distribution channels, its scale, economic development and farmers' income have played the role can not be ignored. Analysis by the transaction costs and the theory of monopolistic competition, mainly agricultural cooperatives development, monopolistic competition, supplemented by professional market sales mode will Shaanxi Apple optimal sales model. This mode will reduce transaction costs, both with very low transaction costs, but also the monopoly of competing with each other to make up for the other incomplete information, and can mobilize the enthusiasm of farmers to improve the Shaanxi Apple competitiveness in the market. The apple industry in China is still relatively new, still in the exploratory stage of development. Therefore, it is necessary to increase understanding of the establishment of Apple's best sales model, thereby expanding the influence of the development of the apple industry. Reasonable ways to promote optimal mode will increase of Shaanxi Apple's monopoly competitive market system construction can be optimized. Government should actively set up a center for the promotion of agricultural products at all levels, training to farmers, so that farmers understand the the optimal sales model can increase revenue. Improve the market system and improve the distribution mechanism, supporting services for agricultural products, reducing circulation, improve circulation efficiency, adding vitality to the rapid economic development of the circulation of agricultural products.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Agricultural sector economy > Farming > Horticultural crops
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