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Study on Changchun Boao Training School Development Strategy

Author: SunJiaZuo
Tutor: ZhouBaiXiang
School: Jilin University
Course: Business Administration
Keywords: Changchun Boao training school enterprise development strategy strategic objectives
CLC: G522.72
Type: Master's thesis
Year: 2013
Downloads: 54
Quote: 0
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With the gradually deep-going of the education,the concept of”knowledgechangs fate” society starves for high quality teaching resourceincreasingly.Although the country has been supported the education vigorously,but the public education resources can not meet the needs of society regardlessof total coverage or personalized service level.This also gave birth to the privateeducation of this emerging industry. The examination system that has beenimplemented by our country results the tutorial school unusually unpopular inrecent years, In counseling extracurricular school the primary and secondaryschool extracurricular counseling are the main business.Changchun Boaotraining school was born in such an environment,it is an educational institutionswith the after-school tutoring, Trusteeship, one to one teaching as its mainbusiness.Through the founder′s mastermind with painstaking effort andentrepreneial team′s joint efforts,their school has been developing in a fastspeed and get a high popularity in the creation. But with the competition is moreand more intense in private education industry in Changchun City, theenterprise scale is gradually increased, the school is now gradually exposed withthe chaotic management, low efficiency, personnel mobility, strategic directionand so on.Based on this situation, this paper starts from the objective, while seeingtruth as a matter of fact,use the scientific method of analysis as the tool,use thescientific outlook on development as the guiding ideology. Analys the reality ofenterprises faced in detail,comparing the domestic and international modernenterprise strategic management theory, point out the defects of enterprisedevelopment strategy, and strive to explore and design a set of developmentstrategy for the enterprise,contributing to the high speed, and stabilizingdevelopment for the enterprise. This thesis consists of six parts: the first part contains the background andsignificance of the research, describs the dynamic research in domestic andabroad;The second part mainly introduces the related theories of enterprisestrategic management, analysis method and model tools;The third part is thedevelopment situation of Changchun City Boao training school,introduces Thehistory of the school,the current situation, the development strategy and so on,analyze the existing problems; The fourth part is the main part, through theanalysis of various scientific methods, design a set of feasible, effective strategyfor enterprise development, including enterprise mission, enterprise’s strategicpositioning, strategic objectives, strategic integration and so on; The fifth partintroduces the implementation of the strategy of the school, including theimplementation steps and the safeguard measures; The sixth part is theconclusion of the paper.

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CLC: > Culture, science,education, sports > Education > China's education > Education system > School in the form > Private
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