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With rapid growth of the economy, the demand for higher education israising. Because the expansion of higher education scale in our country, it leads to thefunding problems have become increasingly prominent. A wide range of colleges anduniversities began to seek multi-channel sources of financing. The increasing socialattention to the Chinese education, education donation has become one of the mostsignificant channels to raise educational expenditure, it will not only developthemselves healthily, sustainably and rapidly, provide material basement andintelligence support, but also contribute to relieve financial crisis, achieve equitableeducation, then it puts forward to make the welfare maximize.Through literature research, comparative analysis, case study methods to sort outthe relevant information, the paper analyzes the status quo of N university socialdonations, including the main source of funds, the number of donations, donationsproportion, donated ways, donations, etc., proposed our country social donationsexciting problems, including the scale of donations is small, the amount of donationsis less and the number of channels is rare, at the same time, draw lessons from thesuccessful methods in some American Universities. Then put forward to promotethe development of social donation to universities and improve the social donationssuggestions and measures. First of all, colleges and universities should broaden thefinancing channels makes the reality and possibility of interdependence; at the sametime, they should also change the ideas of fund-raising, improve the normative socialdonation management, pay attention to the education quality and visibility. In addition,the government should improve the tax incentive mechanism, improving theenthusiasm of the whole society donation. Improve the relevant national regulationsand tax policies; Strengthen the publicity of educational grants, mobilizing theenthusiasm of participation in social education donation; full mobilize to all socialforces, to explore more potential donors, absorbing the social funds, to promote thesustainable development of Chinese higher education donations.
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