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Study on the new trend of "micro-blog era" network marketing strategy

Author: DongRuiXue
Tutor: TuZhongFang
School: Jilin College of the Arts
Course: Art and Design
Keywords: micro blog micro blog marketing marketing trend development strategy We media micro blog marketing
CLC: F713.56
Type: Master's thesis
Year: 2013
Downloads: 63
Quote: 0
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Abstract


With the highly development of Internet technology, network marketingis also developing rapidly, media convergence has become the new trend ofmarket development. As a blend of traditional media and the Internet, thebirth of micro blog quickly occupied the areas of the world. Micro blogmarketing becomes the carrier of enterprise and We media to promote as anew marketing strategy. Today, micro-blog marketing has led the trend of thetimes for its simple operation, low cost, rapid spread, and wide platform andso on. This paper illustrated the concept and the characteristics of the microblog marketing, analyzed the new trend of its development and defectsthrough some cases, pointed out the key to its development and put forwardthe marketing strategy. It provides a meaningful reference for the marketingdevelopment of micro blog times and the network marketing practice.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Market management
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