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Research on Influences of Microblog to Citizen Consciousness

Author: JinWenTao
Tutor: MeiWenHui
School: Hunan University
Course: Journalism and Communication
Keywords: Microblog Citizen consciousness influence Strategies
CLC: G206.2
Type: Master's thesis
Year: 2013
Downloads: 72
Quote: 0
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Abstract


Citizen consciousness is a kind of conscious self-awareness about the status,therights and the responsibilities of citizens in the state.Its core content are rightconsciousness,responsibility consciousness and subject consciousness.Good citizenconsciousness is not only the necessary quality of modern citizens,but also having animportant significance in building a harmonious society of democratic and rule of law,fairness and justice,honesty and fraternity,vitality,stability and order,human and naturein harmony.The report of the Seventeenth National Congress of the Communist Partyof China emphasize that we must pay attention to the citizenship education,which hasstrengthened the importance of citizen consciousness never been.Media is supposed to be public social tool, which provides practical conditionsfor the cultivation of citizen consciousness through constructing public sphere,andplays a key role in the cultivation of citizen consciousness.Microblog especiallyprovides us a new way to cultivate citizen consciousness with its instantaneity,interactivty and openness since birth.More and more people are using microblog topreserve their civic rights and liberties,express public opinion and so on.Microbloggradually become a important platform for cultivating citizen consciousness.The cultivation effects of microblog to citizen consciousness are divided intomicroscopic effect and macroscopic effect.From the micro perspective,the cultivationof microblog to citizen consciousness enhances the cognitive depth of citizenconsciousness in audience,improves the degree of identity,likability and dependence ofcitizen consciousness in audience,inspires the enthusiasm of audience in discourseexpression and social participation,but weakens the controllability of collective action;From the macro point of view,the cultivation of microblog to citizen consciousnessimpacts the traditional cognitive model,make the guided systems of public opinion tochange.It has been proved to be of significant value in maintaining social mainstreamvalue,shaping the modern public spirit and promoting social harmony a nd stability,butpotentially leading to negative group polarization effect.Therefore the paper proposesthe countermeasures of optimizing cultivation effect of microblog to citizenconsciousness.First of all,we must improve audience’s media literacy,innovate publicopinion guidance system and information management and construct rational publicopinion environment;Secondly,we should strengthen the construction of microblogcredibility, content and community autonomy,and improve microblog’s own construction as a public platform;At last,we can establish linkage mechanisms tocultivate citizen consciousness in many ways,for example,the linkage mechanism ofcommon topic for discussion in various medias,the linkage mechanism of commoncultivation in both virtual field and reality and the linkage mechanism of thesupervision by public opinion and the feedback and docking in reality.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Media
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