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Understand the Pleasure of Popular Culture

Author: CaoTianTian
Tutor: JiangXuFeng
School: Nanjing University
Course: Communication
Keywords: pleasure of popular culture visual spectacle meaningresonance meaning production
CLC: G206
Type: Master's thesis
Year: 2012
Downloads: 67
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Taking The Avatar as an example, the thesis try to analyze pleasure that the audience have gotten and the reasons which leads to the pleasure from the respect of popular culture consumption of audiences by qualitative research methods such as depth interview and focus group. On this basis, the paper want to explore the pleasure of audience generated in the process of popular culture consumption.There are four parts in the paper. The first part is the introduction on the background, significance, purpose, methods of the research and related theories and literature review. The main contents in the second part is about the peak experience of audiences brought by the visual pleasure in the process of movie watching, and why the visual pleasure has been caused, based on which,the relationship between visual pleasure and popular culture is taken into consideration. Then, the paper classifies the different interpretations of audiences, and analyzes the social and cultural reasons that lead to these different interpretations. At the same time, this paper also explores the types of popular culture corresponding to different ways of movie interpretation. The fourth part is the review and conclusion of the research.There are two kinds pleasure of audiences from watching the Avatar. On the one hand, the film wonders of3D effects provide visual pleasure for the audiences, which have a direct impact on audiences’bodies and bring physical pleasure. On the other hand, audiences have gotten pleasure of meaning resonance and arrogation through diverse interpretation of the film, this kind of active interpretation has satisfied audiences’mental needs. The study found that in the process of "Avatar" movie-viewing, visual pleasure has made many audiences gone through the peak experience. The visual spectacles created by3D technology provide strong visual stimulation for audiences and a kind of shock visual pleasure. On the meaning interpretation, Chinese audiences’ interpretation of Avatar shows a trend of diversification. There are types consistent with the director’intention such as love, eco-friendly and colonial aggression, as well as the types totally created by the audiences such as forced evictions, post-colonial cultural invasion. By interviewing with the audiences, the paper digs out that there is a close relation between the diverse interpretation of Avatar and china current social and cultural context. Through productive interpretation of the film, the audiences have found significances closely related to their own life, and gotten pleasure of popular culture from active meaning creation and use.

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