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TV variety show "host" phenomenon research

Author: GongZhaoMin
Tutor: AnLiGuo
School: Harbin Normal University
Course:
Keywords: host group brand marketing communication effect
CLC: G222
Type: Master's thesis
Year: 2013
Downloads: 38
Quote: 0
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Abstract


In recent years, the "host group" phenomenon in China’s television variety showattracts the academia and the industry’s attention and debate. In this paper, In order toprovide the reference for the innovative development of the cause of broadcasting andhosting, the author sums up the advantages and problems of the "host group"phenomenon and analyzes its development strategy from different viewpoint bydefining and considering the "host group" phenomenon, analyzing its reasons,background and value.The paper studies the phenomenon of the TV variety show "host group" through itsemergence,the characteristics of "the host group" program, case analysis of TV "hostgroup" and the advantages and problems of the "host group". The investigation methodis used in gathering video information about the "host group" to understand thecharacteristic of "the host group" phenomenon, data analysis is used to understand the"host group" audience’s viewing requirements and regularity. Study, in addition to learnfrom the advanced experience of the current, more focuses on the integration ofaudience psychology and aesthetic concepts,on the significance and value of the”hostgroup” phenomenon through the classic cases analysisThis paper is divided into five parts. The first part is introduction which proposesthe significance of the phenomenon, namely, the TV media expects to increase audienceratings with the advantage of the “host group” when it innovates the variety show inthe face of intense competition; the second part outlines the development stages of the”host group"; the third part discusses the characteristics of " the host group" programcombined with the specific case analysis; the fourth part analyzes the advantages andproblems of the TV "host group" development; the fifth part carries on theenlightenment of the "host group" phenomenon in the TV industry.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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