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Sign effect brand columns

Author: ShiKeXin
Tutor: MaXueQian
School: Jilin College of the Arts
Course: Drama \u0026 Opera
Keywords: Moderator Brand Column Semiotics Communication
CLC: G222.2
Type: Master's thesis
Year: 2013
Downloads: 16
Quote: 0
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Abstract


A good Moderator is important in a TV Column. It may be the mostimportant successful factors of the TV Column. The Moderator can be asymbol for the TV Column when its spread. So Moderator Symbol hasbecome the most popular subject in the academic research.However, Chinese scholars didn’t pay more attention on the ModeratorSymbol in the TV Column; and the basic theoretical is not enough for theauthor. In order to understand of the effect of the Moderator symbol in theBrand Column, the author attempts to show the Moderator as a whole symbol,explain what Moderator symbol is, and reveals the principle of the ModeratorSymbols and convey the characteristics of Moderator Symbols, and theauthor analysis the relationship of the Moderator Symbols and the BrandColumn. In the paper the author give some examples about organic fusion ofthe Moderator Symbols and Brand Column. In the end of the paper, theauthor concluded why the Moderator Symbol is an indispensable element inthe Brand Column.Through study the Semiotics in details, the author try to think therelationship between the Moderator and the Brand Column in a new angle.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Broadcast business
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