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The Analysis of the Popular of South Korea’s Experienced-TV Program

Author: WangYunQin
Tutor: ZhangJuCai
School: Hebei Normal
Course: Art
Keywords: Experience experience economy experience ratings program participants spectators
CLC: G222
Type: Master's thesis
Year: 2013
Downloads: 182
Quote: 0
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Abstract


Experience economy as a new economic form, has a huge impact on various aspects ofsocial life. Television media competition is essentially the competition of TV content, underthe experience economy, the content has been converted to experience as a kind of economy.In such market conditions, the television media combines the characteristics of the experienceeconomy, to spread role from the traditional sense of a single communication tools into anexperience of media props, and dissemination of content from the concrete of the physicalproduct into production called "experience ".Through the analysis of the experience of allkind of TV programs, It is not difficult to find its operation pattern follows the law ofexperience of viewing, namely the television provides only a semi-finished product program,must act through experience program participants, spectators interact to complete productionof the whole program. In his sleeves to end product molding process, participants andaudience have the experience of one’s own desire and feeling.This article will discuss the cause of the phenomenon of "experience of viewing, usingthe methods of case analysis, It regards the test class television as the research object, whichis produced by South Korea’s three infinite broadcast radio and television company, gainedratings success in South Korea local and high reputation in the Chinese audience. From theperspective of economics, psychology, TV noumenon three dimensions to analyze, finally itattempts to draw the momentum behind the experience of viewing.First, from an economic perspective: on the one hand, the experience economy, the entiretelevision programs by relying on the media environment has changed.In the experienceeconomy, media people’s conception is from blindly cater to the proper amount of content,voice from high stiffness to the equality of human nature, content from fact to it feeling,object from shallow interaction to deep involvement. The environment has changed, thischange will require new program form. At the same time, the TV programs from the selectedtopic to programming have the distinct experiential program innovation. Experience TVprogram have fun and differentiation characteristics, in line with the needs and aspirationsof the audience in the experience economy era pursuit of authenticity, entertainment, musicand differences.Experience economic background, the program makers to learn empathy,attention to experience the main center position, standing on the point of view ofmanufacturing the best experience for the audience to work.Secondly, from a psychological point of view,in the study of psychological experience,because experience shows there are two big experience.For program participants: on the one hand, the mirror the La Kang experience the type of program like "mirror stage" theory ingeneral, experience program participants hope to experience activities to realizeself-awareness and self-satisfaction;experience shows viewers expectation because of thirstfor social acceptance and comparison with natural compensation psychology, dream and thepeople in the program of "social interaction" mentality, so both the common psychologicalneeds calling experience program.Third, from the point of view of the main body of the program, from the object ofexperience program itself, they have an experience of attribute and the common experience ofelements allowed them to complete the mission of bring permanent memorable experience forconsumers. Multiple experience attributes:Pursuit of exquisite entertainment experience,delicate the comprehensive experience module and chic rebirth experience significant;ichexperience specific elements: careful and clever experience theme build real experiencetheater and means of diverse experience.So, experience shows, experience the phenomenon of form is the result of the abovethree aspects jointly promote

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