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Application Research on Model of Periodical Editorial Planning Ability

Author: ChouWeiPing
Tutor: ZhuShaoYing
School: Guangxi University
Course: Senior management of Business Administration
Keywords: Periodical planning ability the structure of content
CLC: G232
Type: Master's thesis
Year: 2012
Downloads: 27
Quote: 0
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Abstract


Since always, the operating condition of periodical is judged more from the periodical positioning and business resources. But in fact, periodical editor’s ability of planning has become an important factor in restricting the development of periodicals. The author has many years of media experience, trying to research the planning ability of periodical editor to make some proposal for improving the ability and the level of planning of periodical editors.It is believed that the periodical editorial planning ability is a kind of comprehensive ability. That periodical editors can use creative thinking in topic selecting, soliciting contributions, column design and write articles and so on.In this study, starting from the above definition, extensively reviewed the relevant literature, collected in the relevant entry for the preparation of the questionnaire by interviews and open-ended questionnaire, by random sampling, conducted a survey of media practitioners and experts, the use of exploratory factor analysis and confirmatory factor analysis to explore the factor structure of the periodical editorial planning ability, build a model of periodical editorial planning ability, and discusses the application of the model on this basis.Study gets the following conclusions:1. The periodical editorial planning ability questionnaire has good reliability and validity;2. The periodical editorial planning ability present a clear four factor structure, including Information processing; Planning psychological Moral trait; Professional qualification; And these four factors has a good correlation, can reflect the same theme;3. The periodical editorial planning ability model can be used in recruiting, selecting, training and developing for the periodical editors.4. To improve the periodical editorial planning ability, we can start from individual learning and organizational training.

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