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Analysis the Publishing Operation Mode of Guo Jing Ming’s Team

Author: LinZuo
Tutor: YeXin
School: Beijing Institute of Printing
Course: Communication
Keywords: Guo Jingming’s team publishing operation mode teenliterature
CLC:
Type: Master's thesis
Year: 2014
Downloads: 154
Quote: 0
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Abstract


The purpose of this study is to reveal the publishing operation modeof "Guo Jingming’s team". The whole paper is divided into five chapters:the first chapter is the introduction.It introduces the researchbackground, practical significance and theory significance of this thesis.And it also introduces which theoretical basis can proves the thesis andwhat’s the innovation points of the thesis. The second chapterresearches the content production mechanism.This part mainly studyhow does this team makes the production mode for the personnel teamconstruction and the creation of the early work through theestablishment of production mode. The third chapter is themanagement mode analysis, the paper analyzes this team how to makethe three selling works, from the publications, operation, managementof copyright and human capital operation, these three times in threeaspects elaborates the process of selling. The fourth chapter is thepublication marketing model analysis, it analysis team how to throughthe propaganda work, the reader interaction mechanism, marketingintegrated marketing mode innovation and content of these fourmethods for marketing publications and the team itself. The fifthchapter is a comparative study, comparing "Team" and the differencesand similarities between the two publishing team through analysis ofthe operation mode the "Han han’s team" and "zhang yue ran’steam",and the influence of teamwork for the youth literature publishingindustry.

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