Dissertation > Excellent graduate degree dissertation topics show

Comparative Analysis on Marketing Strategy of Luxurious Residence

Author: ShenYan
Tutor: GuoYi
School: East China University of Science and Technology
Course:
Keywords: City Luxurious Residence Marketing Strategy Real Estate Star River Yanlord
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 18
Quote: 0
Read: Download Dissertation

Abstract


In recent years, with the development of economy, China’s real estate is just at the high-speed developing period. And with the rapid development of the Chinese urbanization, city luxurious residence play more and more important role in china’s real estate. However, China real estate is also full of changes. The real estate market, which is different from the general commodity market, is prone to market failure and needs strong government interference in order to achieve Pareto optimality. From2007, the real estate market of china has undergone great changes. Although a series of macro-control policies has been promulgated by the government, it didn’t make much effect. Meanwhile, the marketing theories of city luxurious residence also can’t follow the market changes.This paper focuses on how to provide effective marketing strategy and model of luxurious residence for companies. Based on the research of the situation and circumstance of china’s real estate market and macro-control policies, and the analysis of development and status of Star River and Yanlord, in which the qualitative and quantitative analysis methods be used, some practical marketing strategies and recommendations are proposed.The paper includes five parts. The first part mainly introduces the research background of the article, which includes the purpose, significances ideas and innovation points of the research. The second part introduces some related marketing strategies, and analyzes the market characteristics of city luxurious residence and its target consumers. The third part study on the macro environment of real estate market and the development status of Chinese city luxurious residence market. The forth part takes Star River and Yanlord for example, and analyzes its marketing strategy. The fifth part makes a general conclusion for this study, and puts forward some management recommendations.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Brand development of real estate companies,F293.3
  14. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  15. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  16. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  17. A Study on Marketing Strategy of Dongchen Group,F274
  18. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  19. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  20. Survival analysis methods based on real estate listed companies' financial risk assessment of,F224
  21. The Research of the Corporate Development Strategy in Gansu Baosheng Real Estate Development Co.,Ltd.,F293.3

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile