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Reverse Supply Chain with Waste of Electrical and Electronic Equipment(WEEE)Survey in Shanghai Area, the Cell-phone Consumer Willingness of Recycle and Disposition to Pay a Recycling Fee

Author: Alan Ramírez
Tutor: HuMeiQin
School: East China University of Science and Technology
Course: Business Administration
Keywords: Reverse Logistics Extended Producer Responsibility cell-phone recycling WEEE
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 12
Quote: 0
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According with data from the United Nations it is believed that globally there are70,000tons of mobile phones in the electronic waste, from those only1/7of the total is being recycled or reused.China is one of the countries with the highest amount of electronic waste in the world; it is believed that1year’s mobile cell-phones and computers generated as electronic waste in China have a value of4tons of gold,28tons of silver and6000tons of copper (Amado De Jesus2012).[1]The year of2011was the starting point of new regulations in China as part of the Environmental Protection Law of the People’s Republic of China, this regulation for the Administration of the Recovery and Disposal of Waste Electrical and Electronic Equipment (WEEE) obliges to recycle WEEE.But, does the final consumers are conscious about that? What does the Shanghai regular buyers of cell phones are doing with their old equipment? And above all, what does the big corporations that fabrics handsets are doing to recover the systems and reuse the components contained in the disposals?This Master thesis also tries to analyze the possibility of the creation of a WEEE deposit system under Extended Producer Responsibility proposed by the scholar Zhong Hua [2], utilizing the Reverse Logistics as tool in China; the contribution of this thesis to the Zhong Hua system is a survey in the area of Shanghai with the final aim of measure the willingness of reuse, recycle the old mobile phone and the desire of paying a deposit amount propounded by Zhong Hua.This work is an effort in order to make the reader consciousness regarding the waste of electronic devices and a proposal of solution of the actual problem specifically in China; this could be viewed also as a good opportunity for the producers or third parties in order to integrate a reverse logistics inside their actual supply chain that could save resources.

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