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The Research of Customer Participatied Designing Based on Network Sales

Author: YangHuiZuo
Tutor: LiuXiaoGang
School: Donghua University
Course: Art of Design
Keywords: ELECTRONIC COMMERCE CUSTOMER PARTICIPATION DESIGN INNOVATION
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Type: Master's thesis
Year: 2014
Downloads: 104
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Abstract


As the experience economy era’s coming, participation, cooperation and communication are increasingly becoming the key words in social value creating orocess. Companies who want to obtain long-term development need to follow orinciple of co-creating value and to create a developing environment which is united, rusting and efficient. On the other hand, the Internet technology has changed the way hings exist; it will also be an era of the Internet. Internet will subvert the old way of hinking and practicing. There is no doubt that the future marketing activities and consumers will be marked with such characteristics.Domestic apparel industry has experienced the benefits of the network, but the>eneficiaries are still limited. The affect of Internet on consumer habits and demands equires further attention. Through consumer research, the author got information ibout consumers’behavior, psychology and demand. Secondly, the article describes he status of the domestic Internet clothing sales and clothing brand building; the (?)ticle also cited the network sales status of foreign clothing brands to provide a contrast.Developing network channels is an inevitable trend for garment enterprises. And o improve the efficiency of product development to meet the characteristics of the ige of the Internet is necessary. To improve the degree of customer participation is an (?)ffective designing method. The concept of customer participation originated from the;ervice industry and gradually transit to the physical products. Content of this paper (?)mphasize on customer participation in the physical products design, based on (?)etwork sales research. Here customer participation is defined as:Make the end (?)onsumer as the main body, make them to participate in acts of product development. The existing network customized, interactive design are both summarized in this design node.The concept of customer participation has been mostly applied in management ind marketing area, therefore it is often considered to be more like a marketing concept. My article argues that, in the mode of the customer participated design, the core argument is still about designing, and the design activity is indeed changed. Meanwhile, there has been certain related research about such design innovation.Design is the core element to help the garment enterprises to improve. How to combine the historical background and theoretical research results and to create lesign modes which can profoundly meet the needs of consumers is a great challenge, ind it’s also the purpose of this study.

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