Dissertation > Excellent graduate degree dissertation topics show

The Modular Design for Commercial Exhibition

Author: DuLing
Tutor: MaSai
School: Tsinghua University
Course: Industrial Design
Keywords: Heineken Beer Exclusive store Design Modular Design
CLC: F713.83
Type: Master's thesis
Year: 2012
Downloads: 11
Quote: 0
Read: Download Dissertation

Abstract


Nowadays with the development of commodity economy, there are more and moreall kinds of commercial activities, therefore the commercial exhibition behaves muchmore colorfully in people’s daily life. Its function is not only for the purpose of sales insimple business activities, but also to deepen the brand concept through morecharacteristic visual language and expression techniques.This paper is mainly dealing with the modular design for exclusive store ofHeineken Beer–this nearly150years history, one of the world’s top beer brand.Through the earlier mass research work on beer industry, we have found bothopportunities and challenges existing for beer exclusive stores in Chinese market. To aword, we should re-interpretate the store form with standard, relative independence,generality as the theme, with modular design as the concept.In some developed countries, it has been more or less mature and perfect for beersales industry, and consumers’ awareness to the brands is quite widespread, we alsowitness the unique characteristics of a few beer exclusive shops after their establishment.In China, the industry does not pay attention to highlight the brand awareness, but tosale with mixed up brands, without highlighting each brand’s characteristics. Therefore,it becomes harder to pursue the culture and spirit for a certain brand. Also under thismixed and disorderly exhibition method, it can’t better reflect the brands’ own charmand brings great damage to the brand construction. The purpose of this research is toachieve the rapid replication and establishment, to realize the unity of modularizationand standardization for beer exclusive stores using the modular design concept,ensuring the brand own style, according to different regions and different consumptionlevels.Based on the in-depth research and analysis of Heineken Beer as well as the salescourse of alcoholic beverage industry, this paper has drew a conclusion over the marketand customer position of Heineken Beer in China, having a further study of the modulardesign concept for exclusive store.The necessity of modular design for Heineken Beer exclusive store is broughtabout after a systemic study in this paper. This design is decided on the basis of thecombination of the characteristic of Heineken and the mature concepts of developed countries. This pattern could meet the demand of brand beer in domestic market as wellas bring in the relatively mature management concept of developed countries, makingHeineken a leading brand in beer industry.

Related Dissertations

  1. The Setting Bases of Working Pressure in LNG Systems and Orthogonal Experiment Design of Heat Exchangers,TQ051.5
  2. Research on the Mainframe System of Powder Mixed EDM and the Craft Experiment,TG661
  3. Optimizition of Compositions and Processing Parameters and Wear Properties of Cemented Carbides YG11R Modified by Nanosized Rare Earth,TG135.5
  4. The Research of Women’s Underwear Design Based on Customer’s Emotional Needs,TS941.713.3
  5. Development of the Platform for Compressor Optimization Design and Aerodynamic Optimization Design in the Transonic Compressor,TH45
  6. Finite Element Analysis and Structure Optimal Design for Combined Seal at Normal Temperature and Low Temperature,TH136
  7. Research on the Aiming Signal Processing of the Optical Probe Measurement System,TH74
  8. Error Analysis and Measurement Method Design for the Hemispherical Resonator Gyro,V241.5
  9. Heat Transfer Performance of the Metallic Honeycomb and Regenerative Cooling Channel,V215.4
  10. Investigation of Turbine S2 Stream Surface Direct Problem Aerodynamic Optimization Design,V235.11
  11. A Study on the Strategy of Accoustic Environment Design of Underground Space Station in the City of China,U231.4
  12. The Ah Chengarchitectural Regeneration Design Research Concerned about the Jin Dynasty Culture,TU984.114
  13. The Research on the Architecture Design of Science and Technology Museum,TU242.5
  14. The Research of Residential Community Design of Vanke Model,TU984.12
  15. An Empirical Study of Contemporary Compehensive Urban Design in China,TU984
  16. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  17. A Research on Design Concept of Stadiums International Design Competition,TU245.2
  18. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  19. Study on Restoration of the City Gate of Shangjing in Parhae,TU-05
  20. Research on the Optimization of Laser Triangulation Device,TH744.5
  21. Research on Stability of Hierarchical Sattellite Network,TN927.23

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Trade shoe
© 2012 www.DissertationTopic.Net  Mobile