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Research on the Development Strategy of Pearl Industrial Zone of Conghua

Author: LiDongQiang
Tutor: LanHaiLin
School: South China University of Technology
Course: Senior management of Business Administration
Keywords: Pearl Industrial Park ecological park development strategy
CLC: F427
Type: Master's thesis
Year: 2014
Downloads: 58
Quote: 0
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Abstract


Guangzhou puts forward the development train of thought of the new city which pointout the direction of development for higher level, higher quality, more efficient. Standing at anew historical starting point, based on the ecological advantages, geographical advantagesand the advantage of backwardness, Conghua is actively designing the development model ofmodern industry adaptting to the new city development. Conghua has already put forward the"industrial city","big industry, big platform" development strategy, and is vigorouslypromoting the development of Pearl Industrial Park which has greatly improved industrialeconomic efficiency. Conghua has entered a period of rapid development.After10years of development, Pearl Industrial Park which is invested by Conghuamunicipal government, has improved the management mechanism and level and has formedthe preliminary planning framework. Pearl Industrial Park has generated the scale economiceffect and has become a new economic growth pole of Conghua city. At present, the parkcatches the important historical opportunity of the construction of national science andtechnology innovation base and experimental unit of utilization of low hill slope, and activelycarries out the "do the second major startup" to seek second major startup. but the park alsodirectly faces the more and more fierce competition and challenges. When he Pearl IndustrialPark is in face of opportunities and challenges, how to integrate social resources, how tocarry out development strategy adapted to the park features, local features and how to build aModern Development Zone with core competitiveness will be a very interesting topic.In this paper, we research the development strategy of Pearl Industrial Park standing inthe background of new city development model and our purpose is to build a Ecological Parkand to realize the rapid development,and to maximize economic and social benefit. This paperfirst analyzes the research background, object, and the research status at home and abroad,secondly, on strategic theory and industrial cluster theory,The full text of the strategic theoryand industrial cluster theory as the guide, combined with development practice of PearlIndustrial Park, on the basis of widely collected data, use PEST, SWOT analysis of the park’sinternal and external environment in which to conduct a comprehensive analysis,And pointsout the main problems existing in the park development process; Subsequently, analyzedsome advanced industrial park development model and derived some useful inspiration,suchas Cambridge Science Park, Singapore Jurong Industrial Park, Taiwan Hsinchu Science Park,Jiangsu Suzhou Industrial Park, Zengcheng economic and Technological Development Zone;thus the development of the park position is become more clarity, ecological priority, five strategies which include industry clusters, transformation and upgrading, technologicalinnovation, talent thriving garden are established; Finally, the analysis of the strategic goalmust be to achieve comply with the principles, and to develop the corresponding guaranteemeasures from the seven targeted areas,such as the planning, land, industry, business, scienceand technology, platform, system and mechanism in seven aspects corresponding guaranteemeasures。

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