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T H Industrial Park, industry development strategy research

Author: LengMei
Tutor: WangDaYong
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: industrial park development strategy Hindustrial park of T City
CLC: F427
Type: Master's thesis
Year: 2013
Downloads: 12
Quote: 0
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Abstract


The purpose of this paper is to study the industry development status and existing problems of H Industrial Park, to grasp the development law in the process of industry development and industry cultivation, thus provide references and suggestions for industrial development of the H Industrial Park, and put forward some countermeasures, suggestions and using for reference for future industrial development strategy.This paper adopted the general paper three paragraphs logical train of thought as the status—trend and problems—countermeasures, according to raise problem—analysis problem—solution to the problem, first of all, guided by the theory research results, the paper analyzes the current situation and the main problem of H Industrial Park. Secondly, using the method of SWOT analysis to analyze and research the four leading industries. Finally, combined with the inherent requirement and industrial development strategy regions of H Industrial Park, determined its orientation and target, design the development strategy of the park and the four leading industries, and systematically puts forward the industrial development strategy of H Industrial Park, and formulate the strategy implementation measures for the development of the park.What is unique about this paper are from the background and the significance of the construction of the H Industrial Park, to make profound analysis on development situation and existing problems of the park, and analyze of the interior and exterior environment, demonstrates the industrial development strengths, weaknesses, opportunities and challenges of the park, make rational and scientific function orientation and layout planning the of development goal and strategy. Finally, this paper get the following conclusions:the industrial development strategy of the park is based on superior resources, with the development of grain and oil food, ships and supporting, new materials, modern logistics as four strategic support industries as the leading factor, and form a circular economy industrial park which take industrial cluster as the main body. In the implementation of strategy to determine the main body function orientation, development goals and development plan of each industry, and divides the function zones, and to give advices for the development safeguard measures in six aspects.

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