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In recent years, with the development of network technology, computertechnology change rapidly, China’s telecom industry is also booming, shaped the worlddiversification, a new pattern of the modern market economy and fierce competition.Process of telecom enterprises in the development of industry reform, market, how toactively respond to changes in internal and external market environment, to seek a suitableway for the development of enterprises.The development of any enterprises to explore a suitable for their own developmentroad, and explore the road to use enterprise management theory, a detailed analysis on theinternal and external environment, internal environment discusses some problems, occupythe advantage in the internal management, discusses the existing problems in the external environment, analysis take advantage of the external environment, combined with thedevelopment of industry, the current situation of enterprise, enterprise development visionto make scientific, development potential, to achieve the strategic goal of sustainabledevelopment. This paper is in the way, to make the strategic target of TZ communicationcompany. This paper will focus on the analysis of TZ communication company’s situation,methods of analysis to determine the development strategy of TZ communications, usingPotter’s five forces model and SWOT matrix. Development strategy formulated, again onthe relevant elements of the strategy are analyzed in the aspects of communication, TZcompany should start, development strategy can be realized smoothly. Through in-depthinvestigation and analysis, found the TZ communication company’s organizationalstructure and human resources management is a big obstacle to development strategyimplementation effect, therefore, should optimize the structure of organization andmanagement of talent resources, the combination of enterprise development presentsituation and its own actual situation, formulate a scientific development strategy, andprovide the guarantee measures for implementation of the strategy, so that enterprises canopen up a suitable for their own development, sustainable development in the fierce marketcompetition in the road.
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