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Shanghai International Group Corporate Culture Diagnosis and Construction Research

Author: WangZhen
Tutor: ZuoJunYin; SunJian
School: Shijiazhuang University of Economics
Course: Business Administration
Keywords: Shanghai International Group Enterprise culture Diagnosis Construction PEST SWOT
CLC: F270
Type: Master's thesis
Year: 2013
Downloads: 6
Quote: 0
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With the continuous development of the national economy, China’s financial enterprisesin the important strategic opportunities for development, enterprise scale continues to expand,the performance of the company also will rise, the overall scale of financial enterprises inChina’s economic development has become increasingly prominent role. But because ofmodern financial enterprises in our country is still relatively short process, the corporategovernance structure is still in the initial stage, at the same time, in the face of the worldfinancial order effect of turbulence and the European debt crisis, the cultural construction ofChina’s financial status is also slightly childish, unable to adapt to the changing pattern of thecurrent financial industry, which makes the culture construction of financial business analysiscaused great concern in the community.Shanghai International Group was founded in2000, the company is investment holding,capital management and state-owned asset management three big functions, authorized by theMunicipal People’s government, in order to carry out financial, non-financial auxiliaryinvestment, capital operation and asset management business, financial research, providesocial economic consulting services. The formation of Shanghai International Group wasestablished before the foundation of Shanghai International Trust Co, Ltd., investment andfinancing management experience with30years of financial management services and majorprojects in China, is a development of the earlier financial holding company, has nowdeveloped into a well-known industry has higher industry leader. Companies in thedevelopment process of these years, attaches great importance to the building of enterpriseculture, have introduced a number of related measures, established with its owncharacteristics of the enterprise culture system. But because of the industry in recent yearsbecome more complicated, and the business operation scale constantly expanding, theexisting corporate culture is difficult to keep up with the enterprise development environmentchanges, can not give strong support to the enterprise long-term development strategy. Thus,scientific diagnosis status of the corporate culture of Shanghai International Group, putsforward the corresponding improvement suggestions, extremely has the necessity and the.The main research contents of this thesis are as follows: firstly, introduces the researchbackground, explains the relevant domestic and foreign research present situation research,put forward the research method and the innovation points of this paper. Secondly, itintroduces the basic theory of financial holding company and the enterprise culture, points out the important significance of enterprise culture construction of financial holding companybuilding. Third, the development of China’s financial industry, using the PEST analysismethod, the environment of financial industry development are analyzed, introduces thetypical financial holding company corporate culture construction industry development.Fourthly, introducing the current basic situation and the development of ShanghaiInternational Group. And quasi100employees from the company, the questionnaire surveyenterprise culture present situation and its effect. Through the investigation on the recovery ofthe questionnaire analysis, pointed out that the Shanghai International Group in the enterpriseculture construction’s weak point, and analyze the reasons for weak points. Finally, combinedwith the status quo of the industry, from the attention of cross-cultural conflict management,attaches great importance to the construction of motivation mechanism, attaches greatimportance to corporate culture training, attaches great importance to the construction ofenterprise culture system, and will be integrated into the middle five aspects of enterpriseculture construction control risk, and put forward the suggestions and Countermeasures toimprove the effect of the Shanghai International Group enterprise culture construction.In the analysis process, the literature collection, the building of enterprise cultureresearch achievements at home and abroad are analyzed; use case analysis, the typical casesof financial enterprises culture construction; by the method of PEST analysis, thedevelopment of China’s financial industry environment analysis; using the method ofquestionnaire, investigation analysis of the enterprise culture construction present situation ofShanghai International Group; the SWOT analysis method, to the enterprise cultureconstruction process of the internal conditions and external environment on the ShanghaiInternational Group in the analysis.

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