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The Study of Consulting and Improving Corporate Cultural of Ao Fang Company

Author: MengLingJun
Tutor: YanShiPing
School: Guangxi University
Course: Senior management of Business Administration
Keywords: the building of corporate culture OCAI scale corporate culture refining
CLC: F270
Type: Master's thesis
Year: 2013
Downloads: 97
Quote: 0
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Abstract


With the trend of development of the economic globalization, to survive and development in the vagaries of the external environment the companies must build a corporate culture, except to have excellent management capabilities. Excellent corporate has become an important part of the enterprise’s core competitiveness, the key to success. With its keen sense of smell, the Ao Fang of the leaders of the company felt the importance of corporate culture construction.In this paper, combined with the enterprise culture construction of the related concepts, the OCAI scale of the Guangxi Olympic square electric company enterprise culture construction present situation and expectation of employees for diagnosis and analysis, and then according to the diagnostic analysis of the results of the Austrian Cultural Design and refined, as the Austrian company enterprise culture construction and the development direction. The Austrian company overall status quo of enterprise culture by the market performance leading, company staff for the future enterprise cultural expectations is human oriented tribal culture. Concrete from the vision, mission, values, goals, the spirit of enterprise, public welfare activities described several aspects--the Austrian side vision:the creation of the Austrian side business empire, cultivating100billionaires, for the three cross-strait economic development; the Austrian side mission:to provide users with fast professional service; the Austrian side objectives:China industrial electrical sales the first brand; the Austrian side positioning:build China’s largest intelligent electrical service provider; Olympic spirit:to be very careful, trembling with fear, and always adhere to, firm and indomitable; the Austrian side core values, mission:consistent, altruism, and sincere; Austrian Fang Cishan goal:2050years ago, helping10000000poor students to complete the University studies. Recommendations for the Austrian side corporate culture construction should pay attention to two aspects:1to strengthen the rule oriented hierarchy standard culture;2market share target to team common target transfer.

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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