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A Study on the Optimal Technology Licensing Schemes Based on Network Externality and Market Structure

Author: QinZhi
Tutor: GuoLi
School: Northeastern University
Course: Technology Economics and Management
Keywords: technology licensing network externalities two-sided markets bargaining power innovation level
CLC: F273.1
Type: Master's thesis
Year: 2013
Downloads: 2
Quote: 0
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With the further development of the globalization of knowledge economy, technology licensing as one of technology import ways has become an efficient and widely used method to promote technology value by enterprises. Due to the influence of the new economy era of networking and informationization, the industrial structure and market environment have changed, which result in licensing conditions and optimal mode between different areas of the enterprises have striking difference. According to the shortage of present research, this essay chooses the technology licensing under network externalities and market sturcture as the research object, and research the optimal licensing strategy of enterprises which consider such majority quantifiable parameters as technology innovation and bargaining power. This research works are mainly as follows:On the basis of summarizing the literature results to license the technology, previous studies are mainly based on the licensing act in the same period of unilateral market, and pay more attention to the technology licensing fees and the competition between the two sides. Based on unilateral market research, this essay considers the influence of the two periodic market environment of the network externality to the technology licensing strategies. From the level of technical innovation and non cooperative game, the essay calculates and compares with the equilibrium yield innovation enterprises of different licensing mode after the license by using backward induction. Finally, we give the conditions of government subsidies from the perspective of total social welfare optimum, and points out that the enterprise optimal licensing strategy can not meet the requirements of social welfare. Hence, the government intervention is essential.Based on the theory of unilateral market competition model, this article establishes a three-stage game model by bringing in cross-network externalities affected two-sided market environment. It also get elicit optimal licensing strategy under different bargaining power and innovation level. Finally, from the perspective of government subsidies, we put forward the corresponding policy recommendations after comparing the changes in consumer’s surplus and the social welfare. The results show that the bargaining power does not determine the optimal licensing strategy. The optimal ways of licensing vary with two-sided network externalities and cost variation. The behavior of technological subsidy and allowance is affected by the level of technological innovation.The results of this essay provide the practical significance of the conclusions under the condition of heterogeneous product competition. In theory, the essay not only enriches the application scope of technology licensing theory, but also provides valuable results that can be absorbed by technology innovation management and evaluation studies.

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Enterprise Technology Management
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