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Discuss the Listed Company Intellectual Property Strategy Implementation and Countermeasures

Author: ShiYunJia
Tutor: HuangFei
School: Tianjin University
Course: EMBA
Keywords: Intellectual property strategy IPO listing
CLC: F273.1
Type: Master's thesis
Year: 2012
Downloads: 6
Quote: 0
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Abstract


With the deepening of economic globalization in the world is becoming moreand more influential. Only thirty years of reform and opening up has created a largenumber of listed companies in the high-speed development, precisely because of thisthat makes our economy with the development of rapid leap. Is behind the rapiddevelopment of Chinese enterprises serious mismatch in the level of marketdevelopment and management, especially in the field of intellectual property, it islagging behind the developed countries in recent decades. China’s listed companies ofvarying quality, many enterprises in order to misappropriating public at all costs, haveoccurred in the case of our companies to be listed in the IPO process was stopped. Sourgently needed in China is to strengthen the supervision of the audit of listedcompanies, but also enable enterprises to realize the importance of intellectualproperty. And learn how to strengthen the management of intellectual property, andhow to avoid it in the listing process because intellectual property or other reasons isnot, so as to reduce losses to the enterprise. This article to the intellectual propertycombing ready to be listed before the company’s IPO, the IPO which may encounterproblems to be summed up, and finally the main line of the whole process of theoperating strategy of intellectual property protection and intellectual property rights inlisted companies, in simple terms enterprises should pay attention to intellectualproperty issues in the IPO wholly through charts and actual case to be describedobjectively, to make it more vivid image. Finally, expression through case studiesenable readers to more in-depth experience of the article content. In the last part of thearticle, the full text of the summary, reiterated the importance of intellectual propertyrights in the companies to be listed. Only strengthen the protection of intellectualproperty rights and effective use of advancing the implementation of intellectualproperty strategy, and ultimately to promote economic and social development of ourcountry.

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