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Marketing Strateg for SNS Companies

Author: YanLei
Tutor: YangXueCheng
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: SNS marketing strategy business model
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 195
Quote: 0
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Abstract


SNS Company is a main group of internet companies, and marketing strategy is the key part of business management theory which could be used to find proper marketing tactics. While the well known traditional marketing strategy theories meet troubles when be used on SNS Company. So that it is necessary to find out new marketing strategy theories which suit new business environment and could solve the problem in SNS market.The thesis is composed of6chapters. New business environment will be discussed in the first chapter and point out that traditional marketing strategies do not work well in the new business model. The following chapter will introduce the brief history of traditional marketing and strategy theories and the update development in this field. And then a typical SNS Company "JOB PATH" will be introduced. Based on the new marketing strategies mentioned above and the business environment of JOB PATH, a set of marketing strategies will be provided in chapter5. In the last chapter general marketing strategies for SNS Company will be discussed.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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