Dissertation > Excellent graduate degree dissertation topics show

Postal Savings Bank of China Harbin Branch Research on Customer Relationship Management

Author: LiYanWei
Tutor: CaoXia
School: Harbin Engineering University
Course: Business Administration
Keywords: Customer relationship management Customer segmentation Customer satisfaction Customer loyalty
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 53
Quote: 0
Read: Download Dissertation

Abstract


Customer relationship management of commercial banks is based on customersegmentation, improve the ability to communicate with the customer, the negotiationcapability enhancement as the marketing ability, enhance the cooperation with the customervalue. Customer relationship management is advantageous to the bank to maintain long-termcompetitiveness and development potential of the new. Postal Savings Bank of China Harbinbranch is bound to be in an invincible position in the intense trade, continued optimization ofcustomer relationship, improve the high-end customer service capabilities, and improvecustomer satisfaction and loyalty, for the sustained development of great significance.This paper summarizes current situation firstly, the implementation of customerrelationship management of the postal savings bank of Harbin branch, then has carried on theanalysis to the existing in the implementation of customer relationship management in postalsavings bank, branch of the problems, and then based on the existing hardware and software,provides an optimized solution of scientific and practical customer relationship managementfrom the organizational structure design, customer relationship building, maintenance,upgrade the three different stages of the CRM content and CRM strategies for Haerbin branchof postal savings bank. What’s more,based on AHP and factual conditions of Haerbin branchof postal savings bank, evaluation model of customer loyalty has been established.Finally,from the construction of reasonable business process, establish and improve the customerrelationship management information platform, to reform the management system, increasefinancial product innovation, change the marketing mode, proposed the safeguard measuresseveral aspects to intensify training.

Related Dissertations

  1. Design and Implementation of Cross-selling System Based on Knowledge Reasoning,TP18
  2. The Research of the Medium-sized and Small Property Insurance Companies’ Profitability Promotion Strategy in China,F842.3
  3. The Analysis and Design of CPPCC Shandong Provincial E-government System Based on the CRM,G203
  4. Dongfeng Nissan 4S in NanJing Inn After-sales Service and Customer Relations,F426.471
  5. Research on Customer Collaboration-based R&D Management of Inspur Group’s ERP,F426.672
  6. Research on the Strategy of the JN Sub-branch of Bank of China to Improve the Customer Satisfaction,F832.2
  7. The Influencing Factors of B2C Client-Enterprise Relationship Management and the Solutions,F713.36
  8. Research Changhong marketing management company,F426.6
  9. The Design and Implementation of Banking Personal Customer Relationship Management System,TP311.52
  10. The Analysis and Application of Telecom Customer Retention System Based on Data Mining Technology,TP311.13
  11. CRM Application Study for Maternity & Baby Products Retailing,F721
  12. Design and Implementation of customer relationship management system based on Web,TP311.52
  13. Design and realization of the bank customer relationship management information system,TP311.52
  14. The Research on CRM Applying in Direct Marketing Business,F274
  15. Based on Data Mining for SMEs CRM system design and implementation,TP311.52
  16. SMS -based call center and CRM technology Research and Design,TP311.52
  17. Bank Customer Relationship Management System Design and Implementation,TP311.52
  18. Bank A Web2.0-based Customer Relationship Management Strategies,F832.2
  19. With the implementation of customer relationship management system design,TP311.52
  20. Automotive Design and implementation of enterprise CRM system,TP311.52
  21. The Yunnan cigarette products customer satisfaction influencing factors research,F426.8;F224

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile