Dissertation > Excellent graduate degree dissertation topics show

Shenzhen Mobile Communication Company Marketing Channels to Promote Research

Author: LiMeng
Tutor: JinFaQi
School: Central South University
Course: Business Administration
Keywords: Shenzhen branch Marketing channel strategy Marketing channel management
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 16
Quote: 0
Read: Download Dissertation

Abstract


With the severer competition, marketing channel, which acts as the picket of the enterprise and has the function of extending the business and collecting the feedback information, shows great simulative effects on the development of the company. So the research on the marketing channel is very important.Using the newest marketing channel theories and applying data studies, Benchmarking, case analysis and critical factor analysis, combining with the channel management studies of telecommunication operators, especially China Mobile Shenzhen branch, the paper analyses the effect of channel system to core-competitiveness and discusses the measure to strength marketing channel.There are some important problems of the former channel system that restricts market development. The paper analyses the five key channel factors that erect core-competitiveness, including the plans and distribution of channels, the patterns of channel management, the loyalty of channels, the capacity of controlling the channels and managing the conflict of channels. The paper provides the detailed resolving scheme to promote core-competitiveness:optimizing marketing channel structure, innovation of marketing channel management, improving marketing channel loyalty, promoting the ability of controlling the channels and managing the conflict of channels, On the channels to promote the work of Shenzhen mobile communication company has certain reference significance.

Related Dissertations

  1. A Research on Marketing Strategies of China Pacific Property Insurance Co., Ltd. Shenzhen Branch,F842
  2. Context of the whole business XY City branch of China Unicom thematic study of marketing channels,F626
  3. A Research on Competitive Strategy of ARTAI Meat Product,F426.82
  4. E Elevator Company Marketing Channel Strategy Study,F274
  5. The Optimization Design of ZN Pharmaceutical Company’s Sales Agent Mode,F724
  6. Research on marketing channel strategy of China Mobile group Shaanxi Co. Ltd.,F274
  7. The Research of Marketing Channel Strategy on Pingan Bank,F832.33
  8. The Study on Strategies of the Rural Channel Management in Gulang Mobile of China,F274
  9. The Research of the YuLin Telecom Public Channel Marketing Management Promotion,F626
  10. A Study on Human Resource Management Based on Internal Marketing,F272.92
  11. Esearch on the Marketing Channel Optimization and Management about Daikin Central Air-Conditioning Co,F274
  12. Research on Marketing Channel Strategy in XZ Air Condition Manufacture Company,F274
  13. Research on Electric Bicycle Marketing Channel Strategy of YD Company,F274
  14. Research on Job Satisfaction of Employees and Promoting Countermeasures in A Co. Ltd.,F272.92
  15. Luolai Home Textiles Brand Channel Management Research,F274
  16. Research on marketing channel management of Yongkang Pharmaceutical Co., Ltd.,F274
  17. International Marketing Strategy of U Company’s Zirconia Block,F274
  18. Study on the Marketing Channel Strategy of Jianfeng Chemicals,F426.7
  19. The Xi’an QH Pharmaceutical Industry Company Medicine Proxy Makes the Application Design,F426.72
  20. The Study of Channel Management in Lenovo Mobile Co. Ltd,F626

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile