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The Marketing Plan of Leading Fun in2012

Author: YangMingZuo
Tutor: LeiMing
School: South China University of Technology
Course: Business Administration
Keywords: Experience gift Marketing plan Tourism Adventure
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 153
Quote: 0
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Abstract


Along with the rapid development of economy, China’s consumption environment havechanged dramatically, people to the gifts, gift giving and his traveling consumption also hasmore and more high demand. Experienced gift came into being. Experienced different fromthe traditional gift, it donated by the unique and wonderful experience is mysterious, coversthe travel, adventure, sports, gifts and other category.This article through to bring fun company experienced gift market environment and thecompetitive situation, analyzes the macro environment of bondage and support to theenterprise, find enterprise development opportunities and threats. Use "potter five competitiveforces analysis model", a detailed to the industry, this enterprise existence environmentcondition; Using SWOT model evaluation brought interest company in this industry, thecompany’s internal advantage and disadvantage, and for the company in2012in order toprovide the basis. In this paper the present the relevant market segment experienced athorough analysis, combined with the company’s resources superiority and so on variousfactors into consideration, determine its target market and market positioning. Then, to bringfun the company made a2012years of sales target, and then the marketing target of a specificdecomposition. Then, according to the company’s marketing target market in2012, thecompany’s marketing activities, including product, price, and channel management make aspecific arrangement. Finally, this article from the direction of the marketing control isanalyzed, and the scheme to risk assessment, in order to evaluate the whole marketing plan tocarry out the feasibility.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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