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Stone Group Hotels Business Acquisitions in Mechanism Optimization of Project Investment Decision

Author: WangYan
Tutor: JingTao
School: Jilin University
Course: Industrial Engineering
Keywords: Hotel acquisition decisions investment mechanisms
CLC: F275
Type: Master's thesis
Year: 2013
Downloads: 34
Quote: 0
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Abstract


As my opening of constantly deepening, hotel investment in economic construction inthe became new of investment hot, but due to my long-term introduced planned institutional,for social capital entered hotel investment area of tries to time relative more short, led myState enterprise in hotel investment practice in the often appeared because investmentdecision-making errors caused of late operations problem, dang because decision-makingerrors brings negative effects Shi, often makes Hotel investment project into cannot achievedexpected cash stream and profit proceeds of adverse situation. Based rock group acquiredspring hotel, for example, at present in China of hotel acquisitions in investmentdecision-making mechanism optimization problems, through theoretical analysis and studyof hotels is given invested project decision-making mechanism optimization strategies andproposals.Introduction this paper describes the thesis research background, the hotel industry asChina’s opening to the service industry, especially after big international hotels group toenter the Chinese market, China’s domestic hotel companies formed under the influence ofthe planned economy in the long term mechanism and corporate culture, modern hotel has anegative impact on investment decision mechanism of formation, necessity of hotelinvestment decision-making mechanism needed to optimize. A literature review and casestudy approach used in this paper involved detailed argumentation and the theory andpractice of research.Thesis chapter to describe and explain the general theory of project investment decision.And more investment decision-making mechanisms specific to the hotel address, HotelInternational investments the universal application of certain shortcomings of the hotelinvestment decision mechanism in China include: mechanism of risk control mechanisms,hotel r, project development team-building mechanism, finance management, projectassessment mechanism, late-operating management mechanism.Chapter conducted an analysis of characteristics of China Hotel investment, theseinclude: a modern business hotel investment started later, hotel investment subject pluralism,industry relative concentration of investment in the hotel industry, hotel investment regionalfragmentation, non-rational trend of hotel investment. Brand integration through marketcompetition, is to invest in the future of the hotel industry trends.For investment in China’s hotel industry these characteristics combined with HotelInternational advanced experience of the industry investment decision-making mechanism,built a hotel acquisition mechanism of project investment decision-making framework in this paper: Hotel established diversified mechanisms development mechanisms, theestablishment of project development team, the establishment of quality assurance system ofproject evaluation information, establish investment missteps, accountability mechanisms.Chapter fourth stone group to acquire spring hotel, for example, to its problems in theinvestment decision making process using multiple levels of analysis is carried out, provedspring hotel investment decisions and mechanisms is a major cause which later troubledoperations management. Thesis the fifth chapter is the stone group hotel acquisitions ininvestment decision-making mechanism and optimizing to specific responses. This paperconcluded that Rock Hotel Group business units should be to optimize the investmentdecision mechanism in four areas:first, the stone group development team composition, structure reasonable, should dealwith hotel acquisition. Past hotel project development team structure of the group specializedin less than optimal team structure is the core issue.Stone Group should be set up in the second, product research and developmentdepartments of the hotel. Hotel product concepts thus has the ability to create and innovate,and launched and updated hotel products according to market demand.And the stone group information quality control mechanism should be established.Taking care to avoid its own corporate culture ’inbreeding’ effects on the use of information.Stone Group of four, and missteps, error-correcting, accountable system should beestablished.

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