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The Research of the Competitiveness about the Development of Timesharing Local Vacation under the Diamond Theory

Author: LiuLiJing
Tutor: WangJunWu
School: Wuhan University of Technology
Course: Civil engineering construction and management
Keywords: Timeshare vacation diamond theory competitiveness evaluation model localization strategy
CLC: F592.6
Type: Master's thesis
Year: 2013
Downloads: 16
Quote: 0
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Abstract


From the perspective of industrial development, Time share, an edge emerging industry which well integrates the real estate industry, tourism, finance and the Internet industry, and is a result that industrial convergence theory, stakeholder theory, experience economic theory and the sustainable development theory and related theory are fusing.At present,our country is in the large-scale development of real estate and tourism, No doubting this is a boon for the development of timeshare vacation, but the problem is appeared this kind of demand and supply under the condition of relatively abundant and rich has no corresponding with high conversion rates. The root of the problem is that although the development of timeshare abroad is very good, when introducing time-sharing, our operator mechanical copyed foreign resort construction and product operation mode, without fully considering the international market and domestic market of timeshare vacation different consumer needs, and the development of the environment. As for their citizens, to some extent, it is important to satisfy for localization of processing from the benign development, promotion and popularization in the domestic.Facing the timeshare vacation issues at home, at the same time, in view of the timeshare vacation the new forms of broad prospects for development, Porter’s introduction of Diamond Model has made great contribution to the study of competitiveness theory. At the same time adding the localization factors--cultural factors, in order for an opportunity to build a timeshare vacation competitiveness evaluation index model from the production elements, demand conditions, related and supporting industries, enterprise strategy and competitiveness, development opportunities, the government and cultural factors of seven big aspects.The evaluation system uses two main analysis methods, Principal component analysis and analytic hierarchy process. By principal component analysis to select the elements of the indicator layer, to maximize the guarantee the representative indicators.on the basis of factors selected by analytic hierarchy process to determine the weighing values of seven subsystems. By positioning and determining the weights of indicators and to form a set of evaluation of competitiveness of timeshare vacation model framework, and under the system framework, a regional competitiveness development value is obtained by the weighted average of the mathematical calculation.Compared with SC competitiveness index analysis of the table, The numerical can clear the region’s stage of the development of timeshare vacation, And the timeshare vacation has to change its localization development strategy, the strategy of the implementation of the specific solution is put forward. This article is based on the above analysis, the competitiveness of the localization development of timeshare vacation a quantitative calculation system.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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