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Study on Industry Cooperation in Quanzhou and Taiwan Tourism

Author: ChenZuo
Tutor: HuangYuanShui
School: Huaqiao University
Course: Tourism Management
Keywords: Quanzhou and Taiwan tourism Quanzhou Regional tourism Industry cooperation in tourism
CLC: F592.7
Type: Master's thesis
Year: 2013
Downloads: 2
Quote: 0
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Fujian is the front line of the Taiwan Tourism, Quanzhou "edge"advantage prominent, that are geographically close blood relationship,business edge each other. Wen edge connected Dharma phase to follow,Minnan culture, protected areas and the main body of the cross-straitcultural exchanges which springs Taiwan tourism industry cooperationhas broad prospects for development. As the ancestral home of theChinese people of Taiwan compatriots, Quanzhou has strong appeal formany Taiwan compatriots annually to Quanzhou tourism, pilgrimage YezuTaiwan compatriots more than100,000people. Migration Quanzhouancestors brought the hometown of traditional culture, the parent ofTaiwanese culture. Buddhism common ancestry, Taoism homologous, butalso a bridge for the tourism development of the two. Quanzhou as the theMinnan culture where the main body of the protected areas, China Quanplatform margin Museum, the Maritime Museum, Tin Hau Temple andother historical sites and attractions for Taiwanese tourists also extremelyattractive. Tourism market continued weakness in the background, springsTaiwan Tourism is committed to building the cross-strait interaction Straittourism circle, holding various ancestral roots pilgrimage festivals,tourism and cultural festival to attract Taiwan compatriots, to theintroduction of measures to encourage travel agents to pull local Taiwantourist spending, to upgrade springs Taiwan tourism cooperation level andthe level of, is particularly impressive.Quan-Taiwan tourism cooperation has an innate advantage,"edge",traffic, tourists, policy has a large advantage. But also facing acooperation mechanism, benefit distribution mechanism, enterprises arenot enthusiastic about the problem of similar resources. And thecompetition is that the diversion of the surrounding cities and thesurrounding area on the tourist market. This paper proposes a driver based on the government-led system based resource integration productvalue-driven, destination image-based brand communications drivercultivate cluster-based industrial chain drive. Final recommendations tointegrate tourism resources, shared source markets; improve the relatedinfrastructure, promote springs Taiwan tourism cooperation; establish aregional tourism brand, to achieve marketing of push; seek policy supportmeasures to improve the management mechanism to further promote thesprings Taiwan tourism cooperation.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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