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Local and Overseas:Cultural Intention and Cultural Symbiosis of Oingdao City Tourism

Author: ZhangXingLin
Tutor: LiXiaoBo
School: Sichuan Normal University
Course: Tourism Management
Keywords: Qingdao City Tourism city image cultural pattern cultural symbiosis
CLC: F592.7
Type: Master's thesis
Year: 2013
Downloads: 38
Quote: 0
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Abstract


Qingdao has always been praised and attached attention from a lot ofscholars in the field, and has been become the successful model of modern city planningand city design with its superior natural conditions and unique charm of the city.Contemporary Qingdao still needs to be improved on city planning, culture heritage andtourism development. This paper analysis the Qingdao city culture throughsummarizing the cultural evolution of Qingdao, on the basis of cultural characteristicsof Qingdao summarizes the characteristics of Qingdao city. It hopes to provide somesuggestions for the tourism landscape of Qingdao through the study of developmentstatus of scenic spots in Qingdao.At first, this paper made the overall introduction of Qingdao, and then analysis ofQingdao culture evolution and historical trend. From prehistoric times to the feudal erathen to modern times, the development history of Qingdao is actually the culturalhistory of transfer. After the baptism of Qingdao culture by different dynasties andregion, gradually it formed the Qingdao unique local culture. As the closing of the doorsand the invasion of western powers in modern times, there has been again afundamental change of Qingdao culture. And the urban culture of Qingdao whichformed during the cultural transfer and change is the most attractive in the tourismdevelopment process, and also is easiest to be ignored by many scholars. As culturalcontext being clear, the insufficiency and flaws in the development of somerepresentative scenic area are exposed. This paper, by analyzing the Badaguan scenicspot, Lao mountain scenic spot,"Langyatai" brand cider scenic area, Zhongshan roadpedestrian street, pier, Olympic sailing center and the five four square scenic spot, willagain summarize the missing culture in the scenic area, and on this basis, will sum upthe image and cultural patterns of Qingdao city.With a relatively comprehensive introduction of tourism resources advantages and development prospects of Qingdao city, this paper provides the new field of vision oftourism development for Qingdao city.Through interpretations of the Qingdao cultural pattern to propose city imagewhich conforms to the characteristics of Qingdao, the paper will provide certainguidance and reference significance for the future of tourism development andeconomic construction. In the view of comprehensive analysis and interpretation ofQingdao tourism development mode, as well as based on relevant theory and practicalresearch as evidence, combined with national policies and tourism development trend,this paper puts forward the strategy idea of tourism development mode and provides anew vision for the tourism development of Qingdao city.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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