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Study on Tourist Satisfaction of Rural Tourism in Shaanxi Province

Author: DingLiJuan
Tutor: DingHua
School: Chang'an University
Course: Tourism Management
Keywords: satisfaction of tourists rural tourism Shaanxi Province
CLC: F592.7
Type: Master's thesis
Year: 2012
Downloads: 168
Quote: 0
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As a new form of the tourism, rural tourism with his own rurality, participation andculture, attracting more and more city visitors, which has the effect that can not be ignored inthe adjustment of rural economic structure, absorbing rural surplus labor force, changingcountry face, increasing farmers’ income and so on, and it becomes a new way that thecountry solves the "san nong" questions and promotes the construction of a harmonioussociety.This article selects the Shaanxi Province as the research object, with a tourist satisfactionas the breakthrough point to research the rural tourism. Establish a rural tourism touristsatisfaction assessment system on the basis of reviewing rural tourism satisfaction of touristsliterature at home and abroad. First, in the premise of ensuring effective questionnaire, thedata are descriptive analyzed, sorting importance and satisfaction mean of each index throughthe analysis of means it obtaines rural tourists’ demographic characteristics and travelcharacteristics. Second, compare the differences between the importance and satisfaction bypaired samples t test and come to conclusion that the satisfaction mean is less thanimportance mean, and there was no significant difference between complete facilities,parking, easy to carry, food prices, accommodation price, residents of passion, shopping price7index on indicators of importance and satisfaction. Finally,25index fell in the coordinatesystem in different quadrants through the IPA, intuitively response the current situation ofindex and put forward corresponding countermeasures including rich entertainment activitytype and strengthen tourist experience, improve the service quality for visitors to build aenjoy atmosphere, improve the environment health status in rural and so on.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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